Tampons
Tampons clears our launch bar: a $66.1M/yr market growing +23.2% this quarter with returns at 0.2%.
Flapen Score
Top 2% of 14,768 Health & Household niches · +19 vs the category median of 49
Is Tampons profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Tampons is a $66.1M/yr Amazon United States market (24.8M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Dec. Verdict: Launch it — 68/100.
Tampons: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +23.2% over the last 90 days and 19.4% of searches end in a purchase.
$66.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 77 products
Top Tampons products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Always Ultra Thin Feminine Pads with Wings for Women Size 1 Regular Absorbency Unscented Up to 100% Leak-Free Protection 46 Count
- Price
- $8.61
- Rating
- 4.7/5
- Reviews
- 25,087
- Age
- 12y ago
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Regular/Super/Super Plus Absorbency Unscented 47 Count
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 3,519
- Age
- 3y ago
Playtex Sport Tampons Multipack (24ct Regular/24ct Super) Fragrance-Free - 48ct | Tampons Regular and Super Playtex Tampon Multipack Feminine Care with 360 Leak Defense
- Price
- $9.74
- Rating
- 4.8/5
- Reviews
- 10,710
- Age
- 5y ago
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Light/Regular/Super Absorbency Unscented 94 Count (2 Packs of 47) (Packaging May Vary)
- Price
- $21.39
- Rating
- 4.8/5
- Reviews
- 16,603
- Age
- 3y ago
Amazon Basics Maxi Pads For Periods- Thick Super Absorbency Unscented 48 Count 1 Pack
- Price
- $5.05
- Rating
- 4.5/5
- Reviews
- 11,314
- Age
- 4y ago
Trending
90-day click momentum
Tampax Pearl Tampons Trio Pack Super/Super Plus/Ultra Absorbency with BPA-Free Plastic Applicator and LeakGuard Braid Unscented 34 Count
- Price
- $8.85
- Rating
- 4.8/5
- Reviews
- 2,861
- Age
- 6y ago
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Regular/Super Absorbency Unscented 34 Count
- Price
- $8.83
- Rating
- 4.8/5
- Reviews
- 4,830
- Age
- 9y ago
Tampax Pearl Tampons Regular Absorbency with Leakguard Braid Unscented 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)
- Price
- $20.97
- Rating
- 4.8/5
- Reviews
- 15,683
- Age
- 5y ago
Always Ultra Thin Feminine Pads with Wings for Women Size 4 Overnight Absorbency Unscented Up to 100% Leak-Free Comfort 96 Count
- Price
- $20.56
- Rating
- 4.7/5
- Reviews
- 11,507
- Age
- 3y ago
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Regular/Super/Super Plus Absorbency Unscented 47 Count
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 3,519
- Age
- 3y ago
Newest
by launch dateTampax Pearl Tampons for Women Multipack with LeakGuard Braid Regular/Super/Super Plus Absorbency Unscented 47 Count
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 3,519
- Age
- 3y ago
Always Ultra Thin Feminine Pads with Wings for Women Size 4 Overnight Absorbency Unscented Up to 100% Leak-Free Comfort 96 Count
- Price
- $20.56
- Rating
- 4.7/5
- Reviews
- 11,507
- Age
- 3y ago
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Light/Regular/Super Absorbency Unscented 94 Count (2 Packs of 47) (Packaging May Vary)
- Price
- $21.39
- Rating
- 4.8/5
- Reviews
- 16,603
- Age
- 3y ago
Tampax Radiant Tampons for Women Multipack with LeakGuard Braid Regular/Super Absorbency Unscented 84 Count (3 Packs of 28) Packaging May Vary
- Price
- $19.41
- Rating
- 4.8/5
- Reviews
- 3,738
- Age
- 3y ago
Amazon Basics Maxi Pads For Periods- Thick Super Absorbency Unscented 48 Count 1 Pack
- Price
- $5.05
- Rating
- 4.5/5
- Reviews
- 11,314
- Age
- 4y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
13 falling
Sellers
204
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
24%
Top 20: 58%
Open market
6%
- Always40%
- Tampax30%
- Amazon Basics11%
- Playtex7%
- Rael4%
- Kotex3%
- Open — no brand owns it (7 brands, 6%)
Tampons demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Dec · busiest ÷ quietest = 2.2×
Top Tampons search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tampons3.6M/yr
- pads3.1M/yr
- pads for women2.1M/yr
- always pads1.9M/yr
- feminine care2.4M/yr
- tampons for women1.0M/yr
- pad750K/yr
- always547K/yr
- sanitary pads for women482K/yr
- toallas sanitarias para mujer395K/yr
What reviews say buyers love and hate about Tampons
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“Great deal”
“Decent quality”
“Comfort is great”
“Absorbs a lot”
“Does not leak”
What buyers complain about
58% of reviews“No adhesion”
“Not thick”
“Its small”
“Low absorbency”
“Leaks”
Tampons return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tampons questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
