Tampons
PassTampons scores 68 out of 100, a Pass. Shoppers spend an estimated $66.1M a year here, search demand grew +23.2% this quarter, and an estimated 0.2% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 14,768 Health & Household niches · +19 vs the category median of 4968
- Market size
- $66.1M/yr24.8M searches / yr
- 90-day growth
- +23.2%search demand this quarter
- Competition
- 24%top-5 click share · 13 brands · 204 sellers
Flapen Score
Tampons against its category
The dotted line is the Health & Household average. Past it, Tampons is stronger. Inside it, weaker.
Market
The Tampons market on Amazon at a glance
Shoppers on Amazon United States searched for Tampons 24.8M times last year and spent an estimated $66.1M. The top 5 brands take 91% of clicks. Demand peaks in Jul–Dec. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 19.4% of those searches ended in a purchase.
Shoppers searched for this 24.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66.1M a year.
- Searches, last 12 months
- 24.8M
- Growth, 90 days vs prior 90
- +23.2%
- Conversion, latest week
- 19.4%
- Market size, estimated
- $66.1Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- tampons3.6M searches a year
02 · Price
A sale here is worth $13.74.
Listings sell for $13.74 on average, from $4.64 to $29.32. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $13.74 that is $550K to $687K a year per listing.
- Average price
- $13.74under the $15 to $100 sweet spot
- Price range
- $4.64–$29.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $550K–$687K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Feminine Care. It carries 11,333 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #60in Feminine Care
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 11,333per listing
- Listings tracked
- 77
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Tampons products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Always Ultra Thin Feminine Pads with Wings for Women Size 1 Regular Absorbency Unscented Up to 100% Leak-Free Protection 46 Count
- Price
- $8.61
- Rating
- 4.7/5
- Reviews
- 25,087
- Age
- 12y ago
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Regular/Super/Super Plus Absorbency Unscented 47 Count
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 3,519
- Age
- 3y ago
Playtex Sport Tampons Multipack (24ct Regular/24ct Super) Fragrance-Free - 48ct | Tampons Regular and Super Playtex Tampon Multipack Feminine Care with 360 Leak Defense
- Price
- $9.74
- Rating
- 4.8/5
- Reviews
- 10,710
- Age
- 5y ago
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Light/Regular/Super Absorbency Unscented 94 Count (2 Packs of 47) (Packaging May Vary)
- Price
- $21.39
- Rating
- 4.8/5
- Reviews
- 16,603
- Age
- 3y ago
Amazon Basics Maxi Pads For Periods- Thick Super Absorbency Unscented 48 Count 1 Pack
- Price
- $5.05
- Rating
- 4.5/5
- Reviews
- 11,314
- Age
- 4y ago
Trending
estimated 90-day click momentum
Tampax Pearl Tampons Trio Pack Super/Super Plus/Ultra Absorbency with BPA-Free Plastic Applicator and LeakGuard Braid Unscented 34 Count
- Price
- $8.85
- Rating
- 4.8/5
- Reviews
- 2,861
- Age
- 6y ago
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Regular/Super Absorbency Unscented 34 Count
- Price
- $8.83
- Rating
- 4.8/5
- Reviews
- 4,830
- Age
- 9y ago
Tampax Pearl Tampons Regular Absorbency with Leakguard Braid Unscented 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)
- Price
- $20.97
- Rating
- 4.8/5
- Reviews
- 15,683
- Age
- 5y ago
Always Ultra Thin Feminine Pads with Wings for Women Size 4 Overnight Absorbency Unscented Up to 100% Leak-Free Comfort 96 Count
- Price
- $20.56
- Rating
- 4.7/5
- Reviews
- 11,507
- Age
- 3y ago
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Regular/Super/Super Plus Absorbency Unscented 47 Count
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 3,519
- Age
- 3y ago
Newest
by launch dateTampax Pearl Tampons for Women Multipack with LeakGuard Braid Regular/Super/Super Plus Absorbency Unscented 47 Count
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 3,519
- Age
- 3y ago
Always Ultra Thin Feminine Pads with Wings for Women Size 4 Overnight Absorbency Unscented Up to 100% Leak-Free Comfort 96 Count
- Price
- $20.56
- Rating
- 4.7/5
- Reviews
- 11,507
- Age
- 3y ago
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Light/Regular/Super Absorbency Unscented 94 Count (2 Packs of 47) (Packaging May Vary)
- Price
- $21.39
- Rating
- 4.8/5
- Reviews
- 16,603
- Age
- 3y ago
Tampax Radiant Tampons for Women Multipack with LeakGuard Braid Regular/Super Absorbency Unscented 84 Count (3 Packs of 28) Packaging May Vary
- Price
- $19.41
- Rating
- 4.8/5
- Reviews
- 3,738
- Age
- 3y ago
Amazon Basics Maxi Pads For Periods- Thick Super Absorbency Unscented 48 Count 1 Pack
- Price
- $5.05
- Rating
- 4.5/5
- Reviews
- 11,314
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
13 falling
Sellers
204
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
24%
Top 20: 58%
Open market
6%
- Always40%
- Tampax30%
- Amazon Basics11%
- Playtex7%
- Rael4%
- Kotex3%
- Open — no brand owns it (7 brands, 6%)
Demand
Tampons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Tampons search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tampons3.6M/yr
- pads3.1M/yr
- pads for women2.1M/yr
- always pads1.9M/yr
- feminine care2.4M/yr
- tampons for women1.0M/yr
- pad750K/yr
- always547K/yr
- sanitary pads for women482K/yr
- toallas sanitarias para mujer395K/yr
Reviews and returns
What reviews say buyers love and hate about Tampons
We read the reviews and the return reasons for every product selling here.
“No adhesion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tampons questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data