Tamanu Oil
FailDemand is soft, at -13.0% this quarter, so Tamanu Oil is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $151K/yr127K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 17 sellers
Flapen Score
Tamanu Oil against its category
The dotted line is the Health & Household average. Past it, Tamanu Oil is stronger. Inside it, weaker.
Market
The Tamanu Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Tamanu Oil 127K times last year and spent an estimated $151K. The top 5 brands take 68% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $151Ka year
- Peak month
- February1.2× the quietest month
- Top search term
- tamanu oil73K searches a year
02 · Price
A sale here is worth $13.50.
Listings sell for $13.50 on average, from $8.91 to $26.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $13.50 that is $7K to $10K a year per listing.
- Average price
- $13.50under the $15 to $100 sweet spot
- Price range
- $8.91–$26.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$10K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #341 within Aromatherapy. It carries 1,702 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #341in Aromatherapy
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,702per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Tamanu Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
17
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
24%
- Brand 127%
- Brand 211%
- Brand 311%
- Brand 410%
- Brand 59%
- Brand 68%
Demand
Tamanu Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Tamanu Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tamanu oil73K/yr
- tamanu oil organic for skin27K/yr
- tamanu oil organic cold pressed unrefined5K/yr
- tamanu6K/yr
- tamanu oil organic8K/yr
- tamanu oil for skin5K/yr
- organic tamanu oil3K/yr
Reviews and returns
What reviews say buyers love and hate about Tamanu Oil
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tamanu Oil questions
Answered from the same tracked data.