Is tamanu oil profitable to sell on Amazon United States?

The niche generates $151K/yr across 12 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Skip it (48/100).

How competitive is the tamanu oil niche?

12 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in tamanu oil?

Top complaints mined from reviews: Smell, Allergies, Dilute/Watery. The return rate is 1.5%.

When does demand for tamanu oil peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the tamanu oil niche?

Listings span $8.91–$26.97; the average listing price is $13.50 (sweet spot $15–$100). The average incumbent carries 1,702 reviews — the moat a new listing must climb.

tamanu oil

Skip it

Soft demand (-13.0% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.91–$26.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.50

avg listing price — sweet spot $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,701.5

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$151K

$151K/yr · 127K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, tamanu oil is a $151K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

tamanu oil market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $135K–$169K; units × avg price
Conversion rate: 8.8%
Avg BSR: #341
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 8.2%
Avg brand age: 75 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

24%

PRIME NATURAL27%
Majestic Pure11%
SVA ORGANICS11%
Seven Minerals10%
Cliganic9%
HBNO8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top tamanu oil search terms

tamanu oil73K/yr -14.8%8.0% conv.
tamanu oil organic for skin27K/yr -12.5%9.7% conv.
tamanu oil organic cold pressed unrefined5K/yr +17.2%8.0% conv.
tamanu6K/yr +28.9%3.5% conv.
tamanu oil organic8K/yr -38.9%7.6% conv.
tamanu oil for skin5K/yr -23.6%10.9% conv.
organic tamanu oil3K/yr -9.1%13.1% conv.

All search terms

Top tamanu oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PRIME NATURAL Organic Tamanu Oil - USDA Certified 100% Pure Cold Pressed Unrefined Virgin (4oz / 120ml) For Face Hair & Skin Care - Natural Moisturizer

PRIME NATURAL$15.764.5★2,128 rev

Majestic Pure Tamanu Oil 4 oz - 100% Pure & Natural - USDA Certified - Cold Pressed Carrier Oil for Face Body Lips Nails Shampoo & Conditioner

Majestic Pure$9.604.4★1,053 rev

SVA Tamanu Oil 4 Fl Oz - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper

SVA ORGANICS$8.914.5★2,805 rev

Seven Minerals USDA Organic Tamanu Oil - Big 8oz (240ml) - Cold Pressed & 100% Pure Tamanu Organic for Skin Face Hair & Nails - GMO & Hexane Free Nutrient Dense Carrier Oil that Absorbs Easily

Seven Minerals$18.934.6★282 rev

Cliganic USDA Organic Tamanu Oil 100% Pure - For Face Hair & Skin | Natural Cold Pressed Unrefined Hexane-Free

Cliganic$9.894.3★1,125 rev

Newest

by launch date

Plant Guru Tamanu Oil 8 fl. oz. ColdPressed 100% Pure & Natural Unrefined Carrier Oil for Skin Face Body & Hair Moisturizer. Ideal for DIY Creams Lotions Soaps & Lip Balms.

Plant Guru$13.707 rev

1y ago

Majestic Pure Tamanu Oil 4 oz - 100% Pure & Natural - USDA Certified - Cold Pressed Carrier Oil for Face Body Lips Nails Shampoo & Conditioner

Majestic Pure$9.601,053 rev

1y ago

100% Pure Organic Tamanu Oil - Cold Pressed Tamanu Oil Organic for Skin and Hair Care - Virgin Unrefined Non-GMO Vegan & Cruelty Free Skin and Face Moisturizer - Dermatologist-Tested (4 Fl Oz)

Maple Holistics$15.313,736 rev

1y ago

Seven Minerals USDA Organic Tamanu Oil - Big 8oz (240ml) - Cold Pressed & 100% Pure Tamanu Organic for Skin Face Hair & Nails - GMO & Hexane Free Nutrient Dense Carrier Oil that Absorbs Easily

Seven Minerals$18.93282 rev

2y ago

Gya Labs USDA Organic Tamanu Oil - 1 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage

Gya Labs$9.516,961 rev

4y ago

What buyers say about tamanu oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Very good quality”

Smell11%

“has a nutty smell”

Suitability Combination Skin11%

“I use it mainly for skin care, and it leaves everything soft, moisturized, and noticeably smoother”

Soft Feel9%

“it does leave your skin feeling incredibly soft”

Moist/Dry7%

“Overall, I like this Tamanu oil and hope that with continued use, I will see positive results with less dry skin and hair”

Oily/Greasy6%

“Good quality oil”

Absorbency5%

“It absorbs well”

Suitability Oily Skin5%

“I've been using this oil on my face, hands and arms for about a week now and I absolutely love it”

Value For Money2%

“This product saved $$$$ This product save a lot of money”

Texture/Consistency-Overall2%

“The consistency is exactly what I want from tamanu oil”

What buyers complain about

Smell40%

“Bad smell”

Allergies9%

“this stuff gave me a terrible allergic reaction”

Dilute/Watery5%

“Seems like oil is diluted”

Oily/Greasy3%

“After a few months the oil became clumsy and turned black”

Skin Health3%

“Very harsh and burnt my skin”

Durability3%

“Short shelf life”

Hard Feel3%

“Too harsh”

Thickness2%

“thicker. kind of reminded me of neem oil”

Weight Heavy2%

“I found it to be too heavy as a leave-in”

Size-Overall2%

“Bottle was smaller than I expected”

Top return reasons

Smell37%

Oily/Greasy10%

Advertised Vs Actual Product8%

Leak-Proof7%

Functionality-Overall6%

Color5%

Value For Money3%

Texture/Consistency-Overall3%

Color Fading/Discoloration3%

Size-Overall3%

Common questions

Is tamanu oil profitable to sell on Amazon United States?: The niche generates $151K/yr across 12 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Skip it (48/100).
How competitive is the tamanu oil niche?: 12 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in tamanu oil?: Top complaints mined from reviews: Smell, Allergies, Dilute/Watery. The return rate is 1.5%.
When does demand for tamanu oil peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the tamanu oil niche?: Listings span $8.91–$26.97; the average listing price is $13.50 (sweet spot $15–$100). The average incumbent carries 1,702 reviews — the moat a new listing must climb.

tamanu oil

tamanu oil market data

Competition & brand share

Demand & seasonality

Top tamanu oil search terms

Top tamanu oil products on Amazon

Top sellers

Newest

Trending

What buyers say about tamanu oil

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Health & Household