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Swizzle Sticks

Fail

The top 5 products take 83% of clicks, so Swizzle Sticks is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$129K/yr140K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
83%top-5 click share · 9 brands · 12 sellers

Flapen Score

Swizzle Sticks against its category

The dotted line is the Health & Household average. Past it, Swizzle Sticks is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swizzle Sticks market on Amazon at a glance

Shoppers on Amazon United States searched for Swizzle Sticks 140K times last year and spent an estimated $129K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
5.4%
Market size, estimated
$129Ka year
Peak month
December1.8× the quietest month
Top search term
swizzle sticks65K searches a year

02 · Price

A sale here is worth $17.06.

Listings sell for $17.06 on average, from $5.97 to $26.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $17.06 that is $9K to $13K a year per listing.

Average price
$17.06inside the $15 to $100 sweet spot
Price range
$5.97–$26.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #161 within Sponges. It carries 1,175 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#161in Sponges
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,175per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Swizzle Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

12

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

7%

  • Brand 146%
  • Brand 224%
  • Brand 313%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Swizzle Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Swizzle Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swizzle sticks65K/yr
  • drip stick18K/yr
  • dripstick15K/yr
  • swizzle stick10K/yr
  • drip sticks for females12K/yr
  • cocktail swizzle sticks7K/yr
  • drip sticks3K/yr
  • awkward essentials3K/yr
  • dripstick absorbing sponge for women3K/yr
  • swizzle sticks for coffee3K/yr

Reviews and returns

What reviews say buyers love and hate about Swizzle Sticks

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Comfort-Overall”
0.8%of orders come back
“uncomfortable”
A buyer, on “Comfort-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Swizzle Sticks questions

Answered from the same tracked data.