swisher sweets
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$20.47avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.02–$149.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,787.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay$156K$156K/yr · 115K searches
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, swisher sweets is a $156K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
swisher sweets market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $164K–$205K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #359
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 38%
- Out of stock
- 0.4%
- Avg brand age
- 45 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
45
Top-5 brand share
73%
Top 20: 97%
Top-5 click share
41%
Top 20: 74%
Open market
23%
- HEMPARILLO50%
- Hybrid & Company8%
- ZIG-ZAG8%
- The Frugal Smoker5%
- Chevara4%
- XXL4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top swisher sweets search terms
- cigarillos40K/yr
- hemparillo wraps23K/yr
- cigarillos cigars13K/yr
- cigarillo8K/yr
- hemparillo8K/yr
- rillos blunt wraps6K/yr
- royal blunts7K/yr
- royal blunts hemparillo6K/yr
- royal blunt wraps4K/yr
Top swisher sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HEMPARILLO Hemparillo Rillo Size Hemp Wraps 4 Count Per Sleeve Pack of 15 (Naked)
HEMPARILLO$16.634.6★222 rev
Hemparillo 15 Pack of 4 (Full Box) (Tobacco Free Hemp Wraps) (Cali Fire)
HEMPARILLO$16.134.5★452 rev
HEMPARILLO Hemparillo Rillo Size Hemp Wraps 4 Count Per Sleeve Pack of 15 (Sweet)
HEMPARILLO$15.994.6★111 rev
All Natural Wraps - 15 Pack Retail Box with 4 Wraps per Pack
HEMPARILLO$17.884.7★450 rev
OGK Wraps - Display Case of 15 Pouches with 4 Wraps per Pouch (60 Total)
HEMPARILLO$17.164.7★122 rev
Newest
by launch date
Baonmy Pashmina Shawl Wraps Women Knitted Shrugs Cashmere Cardigan Shoulder Top Sweater Scarf Rave Outfit for Evening Dresses (Khaki Onesize)
Baonmy$17.521 rev
Horchata Flavored Rolling Paper Wraps - 15 Pack Box with 4 Wraps per Pack
HEMPARILLO$18.575 rev
Chevara Womens Casual Y2K Shawl Wraps Knitted Tie Up Knotted Shoulder Cape Fashion Shawls Scarf Cape(0181-Khaki-OneSize-CW)
Chevara$15.4516 rev
Mango Haze Flavor - Rolling Papers (Full Box) - 15 Pouches 4 Sheets Each Incl. Frugal Smoker Sticker
The Frugal Smoker$18.0258 rev
HEMPARILLO Hemparillo Rillo Size Hemp Wraps 4 Count Per Sleeve Pack of 15 (Naked)
HEMPARILLO$16.63222 rev
Trending
90-day click momentum
Hybrid & Company Womens Mid Rise Denim Stretchy Jean Shorts with Pockets SH37351X Medium was 24
Hybrid & Company$19.654.2★
Achillea Soft Silky Reversible Paisley Pashmina Shawl Wrap Scarf w/Fringes (Dark Seagreen)
Achillea$15.874.7★
Baonmy Pashmina Shawl Wraps Women Knitted Shrugs Cashmere Cardigan Shoulder Top Sweater Scarf Rave Outfit for Evening Dresses (Khaki Onesize)
Baonmy$17.525.0★
Hybrid & Company Womens Mid Rise Denim Stretchy Jean Shorts with Pockets SH22883 LIGHT WASH 11
Hybrid & Company$17.654.2★
Chevara Womens Casual Y2K Shawl Wraps Knitted Tie Up Knotted Shoulder Cape Fashion Shawls Scarf Cape(0181-Khaki-OneSize-CW)
Chevara$15.454.3★
What buyers say about swisher sweets
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“The taste was surprisingly smooth”
“Great variety of flavors”
“Good price”
“Easy to use”
“Great fragrance”
“Very soft material”
“Fresh and easy to use”
“As Advertised”
“STRONG”
What buyers complain about
“It tastes nasty”
“Doesn't smell great”
“Dry and cracked”
“Not good flavor”
“They dont stick”
“Bad quality”
“Price increase”
“Although the paper is thin”
“Raw sewage”
“Flimsy”
Top return reasons
Common questions
- Is swisher sweets profitable to sell on Amazon United States?
- The niche generates $156K/yr across 48 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the swisher sweets niche?
- 25 brands and 45 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in swisher sweets?
- Top complaints mined from reviews: Taste-Overall, Smell, Moist/Dry. The return rate is 0.6%.
- When does demand for swisher sweets peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the swisher sweets niche?
- Listings span $7.02–$149.92; the average listing price is $20.47 (sweet spot $15–$100). The average incumbent carries 2,788 reviews — the moat a new listing must climb.