Swimmers Ear Drops

Shoppers searched for this 597K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +170.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $994K a year.

Searches, last 12 months

597K

Growth, 90 days vs prior 90

+170.3%

Conversion, latest week

13.2%

Market size, estimated

$994Ka year

Peak month

July5.9× the quietest month

Top search term

swimmers ear drops272K searches a year

Listings sell for $12.60 on average, from $6.44 to $24.49. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $12.60 that is $76K to $101K a year per listing.

Average price

$12.60under the $15 to $100 sweet spot

Price range

$6.44–$24.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

6,000–8,000

Revenue per listing a year

$76K–$101K

Returns

0.1%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #518 within Ear Care. It carries 1,481 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

80%

Out of stock, average day

1.0%

Average rank

#518in Ear Care

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,481per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months