Swiffer Xl Wet Pads Refills

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $408K a year.

Searches, last 12 months

189K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

8.8%

Market size, estimated

$408Ka year

Peak month

October1.9× the quietest month

Top search term

swiffer xl wet pads refills60K searches a year

Listings sell for $24.62 on average, from $7.70 to $37.60. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $24.62 that is $49K to $62K a year per listing.

Average price

$24.62inside the $15 to $100 sweet spot

Price range

$7.70–$37.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

2,000–2,500

Revenue per listing a year

$49K–$62K

Returns

0.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #161 within Mopping. It carries 7,666 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#161in Mopping

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

7,666per listing

Listings tracked

13

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

32 months