Swiffer Xl Mop

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

38K

Growth, 90 days vs prior 90

+39.4%

Conversion, latest week

5.2%

Market size, estimated

$43Ka year

Top search term

swiffer xl mop18K searches a year

Listings sell for $21.37 on average, from $9.06 to $35.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.37 that is $2K to $5K a year per listing.

Average price

$21.37inside the $15 to $100 sweet spot

Price range

$9.06–$35.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Mopping. It carries 9,032 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#95in Mopping

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

9,032per listing

Listings tracked

18

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months