Swiffer Xl Dry Sweeping Cloths

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $617K a year.

Searches, last 12 months

276K

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

11.5%

Market size, estimated

$617Ka year

Peak month

January1.3× the quietest month

Top search term

swiffer xl dry sweeping cloths67K searches a year

Listings sell for $19.49 on average, from $9.06 to $35.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $19.49 that is $29K to $39K a year per listing.

Average price

$19.49inside the $15 to $100 sweet spot

Price range

$9.06–$35.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$29K–$39K

Returns

0.8%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #156 within Mopping. It carries 1,715 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

95%

Out of stock, average day

4.0%

Average rank

#156in Mopping

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,715per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months