Swiffer Wet Pads Refill

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.9M a year.

Searches, last 12 months

4.7M

Growth, 90 days vs prior 90

+0.8%

Conversion, latest week

19.7%

Market size, estimated

$9.9Ma year

Peak month

November2.1× the quietest month

Top search term

swiffer mop pads535K searches a year

Listings sell for $10.65 on average, from $4.77 to $17.68. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $10.65 that is $639K to $852K a year per listing.

Average price

$10.65under the $15 to $100 sweet spot

Price range

$4.77–$17.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

60,000–80,000

Revenue per listing a year

$639K–$852K

Returns

0.4%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Mopping. It carries 23,903 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#40in Mopping

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

23,903per listing

Listings tracked

13

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months