Swiffer Power Mop Wood Refills

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+31.9%

Conversion, latest week

17.6%

Market size, estimated

$3.1Ma year

Peak month

February3.2× the quietest month

Top search term

swiffer power mop pads759K searches a year

Listings sell for $16.21 on average, from $8.81 to $33.93. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $16.21 that is $162K to $203K a year per listing.

Average price

$16.21inside the $15 to $100 sweet spot

Price range

$8.81–$33.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

10,000–12,500

Revenue per listing a year

$162K–$203K

Returns

0.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #59 within Mopping. It carries 10,517 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#59in Mopping

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

10,517per listing

Listings tracked

21

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

27 months