Swiffer Power Mop Wood Refills
PassSwiffer Power Mop Wood Refills scores 66 out of 100, a Pass. Shoppers spend an estimated $3.1M a year here, search demand grew +31.9% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $3.1M/yr1.1M searches / yr
- 90-day growth
- +31.9%search demand this quarter
- Competition
- 56%top-5 click share · 14 brands · 112 sellers
Flapen Score
Swiffer Power Mop Wood Refills against its category
The dotted line is the Health & Household average. Past it, Swiffer Power Mop Wood Refills is stronger. Inside it, weaker.
Market
The Swiffer Power Mop Wood Refills market on Amazon at a glance
Shoppers on Amazon United States searched for Swiffer Power Mop Wood Refills 1.1M times last year and spent an estimated $3.1M. The top 5 brands take 77% of clicks. Demand peaks in Feb–Jul–Aug–Sep–Oct–Nov. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 17.6% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +31.9%
- Conversion, latest week
- 17.6%
- Market size, estimated
- $3.1Ma year
- Peak month
- February3.2× the quietest month
- Top search term
- swiffer power mop pads759K searches a year
02 · Price
A sale here is worth $16.21.
Listings sell for $16.21 on average, from $8.81 to $33.93. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $16.21 that is $162K to $203K a year per listing.
- Average price
- $16.21inside the $15 to $100 sweet spot
- Price range
- $8.81–$33.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $162K–$203K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #59 within Mopping. It carries 10,517 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #59in Mopping
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 10,517per listing
- Listings tracked
- 21
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Swiffer Power Mop Wood Refills products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
112
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
18%
- Brand 144%
- Brand 29%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 65%
Demand
Swiffer Power Mop Wood Refills search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.2×
Search terms
Top Swiffer Power Mop Wood Refills search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swiffer power mop pads759K/yr
- power mop pads148K/yr
- swiffer power mop refill pads39K/yr
- powermop refill pads33K/yr
- power mop pads refills16K/yr
- swiffer powermop pads15K/yr
- swiffer power mop refills pads13K/yr
- swiffer power mop pads bulk pack9K/yr
- swiffer power mop pads refills17K/yr
- powermop pads7K/yr
Reviews and returns
What reviews say buyers love and hate about Swiffer Power Mop Wood Refills
We read the reviews and the return reasons for every product selling here.
“Not even close to the brand quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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FAQ
Common Swiffer Power Mop Wood Refills questions
Answered from the same tracked data.