Swiffer Power Mop Refillable Bottle

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.1M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+18.4%

Conversion, latest week

24.7%

Market size, estimated

$6.1Ma year

Top search term

swiffer power mop refills liquid501K searches a year

Listings sell for $13.91 on average, from $6.63 to $26.19. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 30,000 to 40,000 of them. At $13.91 that is $417K to $556K a year per listing.

Average price

$13.91under the $15 to $100 sweet spot

Price range

$6.63–$26.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

30,000–40,000

Revenue per listing a year

$417K–$556K

Returns

0.3%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Floor Cleaners. It carries 14,094 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#16in Floor Cleaners

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

14,094per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months