Swiffer Pet

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $568K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

19.1%

Market size, estimated

$568Ka year

Peak month

January1.9× the quietest month

Top search term

swiffer pet39K searches a year

Listings sell for $13.98 on average, from $7.94 to $22.72. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $13.98 that is $28K to $35K a year per listing.

Average price

$13.98under the $15 to $100 sweet spot

Price range

$7.94–$22.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$28K–$35K

Returns

0.4%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Mopping. It carries 5,662 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#38in Mopping

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

5,662per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months