Swiffer Heavy Duty Duster Refills

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $937K a year.

Searches, last 12 months

330K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

17.3%

Market size, estimated

$937Ka year

Peak month

November1.9× the quietest month

Top search term

swiffer heavy duty duster refills86K searches a year

Listings sell for $16.42 on average, from $9.69 to $24.43. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $16.42 that is $66K to $82K a year per listing.

Average price

$16.42inside the $15 to $100 sweet spot

Price range

$9.69–$24.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$66K–$82K

Returns

0.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Dusting. It carries 9,571 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#63in Dusting

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

9,571per listing

Listings tracked

13

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months