Swiffer Duster Pads

Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

511K

Growth, 90 days vs prior 90

-9.9%

Conversion, latest week

19.1%

Market size, estimated

$1.3Ma year

Top search term

swiffer refills124K searches a year

Listings sell for $12.92 on average, from $4.77 to $23.09. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $12.92 that is $26K to $32K a year per listing.

Average price

$12.92under the $15 to $100 sweet spot

Price range

$4.77–$23.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$26K–$32K

Returns

0.4%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Mopping. It carries 21,456 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#35in Mopping

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

21,456per listing

Listings tracked

46

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months