Swiffer Duster Handle

Shoppers searched for this 6.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.1M a year.

Searches, last 12 months

6.2M

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

14.8%

Market size, estimated

$12.1Ma year

Peak month

July14.7× the quietest month

Top search term

duster2.0M searches a year

Listings sell for $13.04 on average, from $5.40 to $22.92. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 30,000 to 40,000 of them. At $13.04 that is $391K to $522K a year per listing.

Average price

$13.04under the $15 to $100 sweet spot

Price range

$5.40–$22.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

30,000–40,000

Revenue per listing a year

$391K–$522K

Returns

0.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Dusting. It carries 10,528 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#29in Dusting

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

10,528per listing

Listings tracked

27

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months