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Swiffer Ceiling Fan Duster

Fail

Shoppers spend an estimated $31K a year here, so Swiffer Ceiling Fan Duster is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$31K/yr18K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
82%top-5 click share · 7 brands · 104 sellers

Flapen Score

Swiffer Ceiling Fan Duster against its category

The dotted line is the Health & Household average. Past it, Swiffer Ceiling Fan Duster is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swiffer Ceiling Fan Duster market on Amazon at a glance

Shoppers on Amazon United States searched for Swiffer Ceiling Fan Duster 18K times last year and spent an estimated $31K. The top 5 brands take 94% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
11.8%
Market size, estimated
$31Ka year
Peak month
January1.6× the quietest month
Top search term
swiffer ceiling fan duster9K searches a year

02 · Price

A sale here is worth $14.86.

Listings sell for $14.86 on average, from $5.40 to $24.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $14.86 that is $1K to $4K a year per listing.

Average price
$14.86under the $15 to $100 sweet spot
Price range
$5.40–$24.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Dusting. It carries 10,672 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Dusting
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
10,672per listing
Listings tracked
11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Swiffer Ceiling Fan Duster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

104

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • Brand 166%
  • Brand 214%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Swiffer Ceiling Fan Duster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Swiffer Ceiling Fan Duster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swiffer ceiling fan duster9K/yr
  • swiffer fan duster for ceiling fan8K/yr
  • swiffer ceiling fan duster super extender handle starter kit176/yr
  • long swiffer duster for high ceiling229/yr

Reviews and returns

What reviews say buyers love and hate about Swiffer Ceiling Fan Duster

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Cleaning”
13%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Not at all the quality expected”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Swiffer Ceiling Fan Duster questions

Answered from the same tracked data.