sweetums intimate wipes
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$20.01avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.57–$44.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+56.3%90-day search growth — must beat 0% to launch
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,695.47avg incumbent reviews — the moat a new listing must climb
Market size
Okay$155K$155K/yr · 131K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sweetums intimate wipes is a $155K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
sweetums intimate wipes market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $120K–$160K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.5%
- Avg brand age
- 42 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Sweetums86%
- Femallay8%
- ELITE ATHLETICS5%
- IntiMD1%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +56.3% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 3.0×
Top sweetums intimate wipes search terms
- sweetums48K/yr
- sweetums flavored intimate wipes28K/yr
- vaginal melts10K/yr
- vaginal taste11K/yr
- sweetums wipes5K/yr
- femally suppositories melts6K/yr
- femallay5K/yr
- vagina taste6K/yr
- flavored wipes4K/yr
- vaginal flavor4K/yr
Top sweetums intimate wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Pina Colada)
Sweetums$17.274.3★1,027 rev
SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Strawberries & Cream)
Sweetums$20.374.2★205 rev
Sweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Cherry)
Sweetums$17.334.3★1,027 rev
Sweetums Peach Scented Daily Feminine Wipes for Women pH Balanced Unflavored Intimate Wipes Water-Based Aloe-Infused Gentle on Sensitive Skin Vegan No Alcohol or Dyes Travel-Friendly - 30ct
Sweetums$10.834.1★60 rev
Sweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Watermelon)
Sweetums$17.504.3★1,027 rev
Newest
by launch date
SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Pineapple Coconut)
Sweetums$20.0165 rev
Flavored Feminine Wipes for Women - 20 Count - Individually Wrapped - pH Balanced Flavored Intimate Wipes - (Strawberry)
ELITE ATHLETICS$16.07141 rev
SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Strawberries & Cream)
Sweetums$20.37205 rev
SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Peach)
Sweetums$20.52123 rev
Sweetums Mango Scented Daily Feminine Wipes for Women pH Balanced Unflavored Intimate Wipes Water-Based Aloe-Infused Gentle on Sensitive Skin Vegan No Alcohol or Dyes Travel-Friendly - 30ct
Sweetums$10.9560 rev
Trending
90-day click momentumSweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Pina Colada)
Sweetums$17.274.3★
Sweetums Peach Scented Daily Feminine Wipes for Women pH Balanced Unflavored Intimate Wipes Water-Based Aloe-Infused Gentle on Sensitive Skin Vegan No Alcohol or Dyes Travel-Friendly - 30ct
Sweetums$10.834.1★
SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Pineapple Coconut)
Sweetums$20.013.9★
Sweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Cherry)
Sweetums$17.334.3★
SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Strawberries & Cream)
Sweetums$20.374.2★
What buyers say about sweetums intimate wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Tastes yummy”
“Great product”
“Easy to use”
“As described”
“glides on smoothly”
“The containers feel sturdy and well-sealed, which immediately gave me confidence in their durability during travel”
“Works great”
“They clean adequately”
“Wipes are cleansing without irritation”
What buyers complain about
“The smell is chemical”
“Generic chemical taste”
“No flavor”
“I think it comes up a little short”
“def wont last throughout the day”
“not worth the price”
“My original review stated the wipes were pretty dry”
“But the texture of the balm on your skin or lips is like a cheap lip balm”
“Poor Quality”
“does leave a white residue”
Top return reasons
Common questions
- Is sweetums intimate wipes profitable to sell on Amazon United States?
- The niche generates $155K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +56.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the sweetums intimate wipes niche?
- 4 brands and 8 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sweetums intimate wipes?
- Top complaints mined from reviews: Smell, Taste-Overall, Flavor. The return rate is 0.4%.
- When does demand for sweetums intimate wipes peak?
- Demand peaks in May–Jun; the busiest month runs 3.0× the quietest.
- What does it cost to enter the sweetums intimate wipes niche?
- Listings span $8.57–$44.72; the average listing price is $20.01 (sweet spot $15–$100). The average incumbent carries 2,695 reviews — the moat a new listing must climb.