Sweetums Intimate Wipes

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +56.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

+56.3%

Conversion, latest week

5.9%

Market size, estimated

$155Ka year

Peak month

May3.0× the quietest month

Top search term

sweetums48K searches a year

Listings sell for $20.01 on average, from $8.57 to $44.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.01 that is $2K to $5K a year per listing.

Average price

$20.01inside the $15 to $100 sweet spot

Price range

$8.57–$44.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #45 within Feminine Care. It carries 2,695 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#45in Feminine Care

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

2,695per listing

Listings tracked

15

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months