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Sweet Water Decor Candles

Maybe

The top 5 products take only 21% of clicks. But demand is soft, at -30.5% this quarter, so Sweet Water Decor Candles is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$112K/yr169K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
21%top-5 click share · 36 brands · 88 sellers

Flapen Score

Sweet Water Decor Candles against its category

The dotted line is the Health & Household average. Past it, Sweet Water Decor Candles is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweet Water Decor Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Sweet Water Decor Candles 169K times last year and spent an estimated $112K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
3.2%
Market size, estimated
$112Ka year
Peak month
December4.0× the quietest month
Top search term
sweet water decor candles46K searches a year

02 · Price

A sale here is worth $21.02.

Listings sell for $21.02 on average, from $7.97 to $46.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $21.02 that is $2K to $5K a year per listing.

Average price
$21.02inside the $15 to $100 sweet spot
Price range
$7.97–$46.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #362 within Aromatherapy. It carries 1,171 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
4.0%
Average rank
#362in Aromatherapy
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,171per listing
Listings tracked
106

04 · Newcomers

12 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
12Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sweet Water Decor Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

88

Top-5 brand share

75%

Top 20: 94%

Top-5 click share

21%

Top 20: 53%

Open market

22%

  • Brand 160%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Sweet Water Decor Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Sweet Water Decor Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sweet water decor candles46K/yr
  • sweet water decor30K/yr
  • wickless candles for warmer23K/yr
  • nontoxic candles for home7K/yr
  • organic candles non toxic essential oil4K/yr
  • 8 oz candle3K/yr
  • candle non toxic organic13K/yr
  • 100% soy wax candle5K/yr
  • 100% soy candles non toxic3K/yr
  • organic non toxic scented candles4K/yr

Reviews and returns

What reviews say buyers love and hate about Sweet Water Decor Candles

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “Smell”
56%of negative reviews mention “Smell”
1.2%of orders come back
“Awful smell”
A buyer, on “Smell”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sweet Water Decor Candles questions

Answered from the same tracked data.