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Swedish Dishcloths for Kitchen Christmas

Fail

Shoppers spend an estimated $6K a year here, so Swedish Dishcloths for Kitchen Christmas is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$6K/yr79K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
67%top-5 click share · 9 brands · 14 sellers

Flapen Score

Swedish Dishcloths for Kitchen Christmas against its category

The dotted line is the Health & Household average. Past it, Swedish Dishcloths for Kitchen Christmas is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swedish Dishcloths for Kitchen Christmas market on Amazon at a glance

Shoppers on Amazon United States searched for Swedish Dishcloths for Kitchen Christmas 79K times last year and spent an estimated $6K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
0.6%
Market size, estimated
$6Ka year
Peak month
December135.0× the quietest month
Top search term
christmas swedish dishcloths22K searches a year

02 · Price

A sale here is worth $12.54.

Listings sell for $12.54 on average, from $9.74 to $16.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.54 that is $0 to $1K a year per listing.

Average price
$12.54under the $15 to $100 sweet spot
Price range
$9.74–$16.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 46.6% of listings are out of stock. The average listing ranks #4,210 within Cleaning Cloths. It carries 41 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
46.6%
Average rank
#4,210in Cleaning Cloths
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
41per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Swedish Dishcloths for Kitchen Christmas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • Brand 126%
  • Brand 219%
  • Brand 314%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Swedish Dishcloths for Kitchen Christmas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26OctNovDecJanFebMarJunJulAugSepOctNovDecJanFebMarMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 135.0×

Search terms

Top Swedish Dishcloths for Kitchen Christmas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas swedish dishcloths22K/yr
  • holiday swedish dishcloths4K/yr
  • swedish dishcloths christmas15K/yr
  • christmas swedish dish cloths6K/yr
  • christmas wash cloths8K/yr
  • christmas dish cloths12K/yr
  • christmas dish rags4K/yr
  • christmas swedish dishcloths for kitchen6K/yr

Reviews and returns

What reviews say buyers love and hate about Swedish Dishcloths for Kitchen Christmas

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Advertised Vs Actual Product”
25%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Cheaply made”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Swedish Dishcloths for Kitchen Christmas questions

Answered from the same tracked data.