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Swedish Dishcloths for Kitchen

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -17.4% this quarter, so Swedish Dishcloths for Kitchen is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$2.4M/yr2.4M searches / yr
90-day growth
-17.4%search demand this quarter
Competition
45%top-5 click share · 23 brands · 47 sellers

Flapen Score

Swedish Dishcloths for Kitchen against its category

The dotted line is the Health & Household average. Past it, Swedish Dishcloths for Kitchen is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swedish Dishcloths for Kitchen market on Amazon at a glance

Shoppers on Amazon United States searched for Swedish Dishcloths for Kitchen 2.4M times last year and spent an estimated $2.4M. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
8.9%
Market size, estimated
$2.4Ma year
Peak month
November2.2× the quietest month
Top search term
swedish dishcloths1.5M searches a year

02 · Price

A sale here is worth $11.17.

Listings sell for $11.17 on average, from $5.67 to $19.71. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $11.17 that is $56K to $67K a year per listing.

Average price
$11.17under the $15 to $100 sweet spot
Price range
$5.67–$19.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
$56K–$67K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Cleaning Cloths. It carries 5,721 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#100in Cleaning Cloths
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
5,721per listing
Listings tracked
32

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Swedish Dishcloths for Kitchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 flat

Sellers

47

Top-5 brand share

49%

Top 20: 97%

Top-5 click share

45%

Top 20: 86%

Open market

46%

  • Brand 116%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Swedish Dishcloths for Kitchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Swedish Dishcloths for Kitchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swedish dishcloths1.5M/yr
  • swedish dishcloths for kitchen326K/yr
  • swedish dish cloths150K/yr
  • swedish dish cloths for kitchen reusable56K/yr
  • swedish dishcloth86K/yr
  • swedish towels27K/yr
  • reusable dish cloths40K/yr
  • swedish dish cloth52K/yr
  • sponge cloth23K/yr
  • swedish dish towels36K/yr

Reviews and returns

What reviews say buyers love and hate about Swedish Dishcloths for Kitchen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Smell”
0.6%of orders come back
“The chemical smell is awful”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Swedish Dishcloths for Kitchen questions

Answered from the same tracked data.