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Swedish Bitters

Fail

The top 5 products take 77% of clicks, so Swedish Bitters is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$106K/yr68K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
77%top-5 click share · 6 brands · 513 sellers

Flapen Score

Swedish Bitters against its category

The dotted line is the Health & Household average. Past it, Swedish Bitters is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swedish Bitters market on Amazon at a glance

Shoppers on Amazon United States searched for Swedish Bitters 68K times last year and spent an estimated $106K. The top 5 brands take 91% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
4.6%
Market size, estimated
$106Ka year
Peak month
April1.2× the quietest month
Top search term
swedish bitters49K searches a year

02 · Price

A sale here is worth $34.08.

Listings sell for $34.08 on average, from $15.54 to $78.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $34.08 that is $9K to $17K a year per listing.

Average price
$34.08inside the $15 to $100 sweet spot
Price range
$15.54–$78.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #746 within Digestive Supplements. It carries 431 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
55%
Out of stock, average day
1.4%
Average rank
#746in Digestive Supplements
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
431per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Swedish Bitters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

513

Top-5 brand share

91%

Top 20: 93%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 138%
  • Brand 224%
  • Brand 321%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (2%)

Demand

Swedish Bitters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Swedish Bitters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swedish bitters49K/yr
  • swedish bitters organic8K/yr
  • swedish bitters liquid4K/yr
  • swedish bitter3K/yr
  • swedish bitters for digestion4K/yr

Reviews and returns

What reviews say buyers love and hate about Swedish Bitters

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Regulates Digestion”
43%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes awful”
A buyer, on “Taste-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Swedish Bitters questions

Answered from the same tracked data.