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Surefire Weapons Light

Fail

The top 5 brands take 100% of clicks, so Surefire Weapons Light is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$258K/yr46K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
87%top-5 click share · 4 brands · 49 sellers

Flapen Score

Surefire Weapons Light against its category

The dotted line is the Health & Household average. Past it, Surefire Weapons Light is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surefire Weapons Light market on Amazon at a glance

Shoppers on Amazon United States searched for Surefire Weapons Light 46K times last year and spent an estimated $258K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
12.7%
Market size, estimated
$258Ka year
Peak month
October24.2× the quietest month
Top search term
surefire batteries39K searches a year

02 · Price

A sale here is worth $44.30.

Listings sell for $44.30 on average, from $9.44 to $168.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $44.30 that is $11K to $22K a year per listing.

Average price
$44.30inside the $15 to $100 sweet spot
Price range
$9.44–$168.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #381 within Household Batteries. It carries 11,952 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
78%
Out of stock, average day
12.5%
Average rank
#381in Household Batteries
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
11,952per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Surefire Weapons Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 215%
  • Brand 34%
  • Brand 43%

Demand

Surefire Weapons Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 24.2×

Reviews and returns

What reviews say buyers love and hate about Surefire Weapons Light

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Battery Life”
37%of negative reviews mention “Battery Life”
0.7%of orders come back
“BAD BATTERIES”
A buyer, on “Battery Life”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Surefire Weapons Light questions

Answered from the same tracked data.