Surefire Weapons Light
FailThe top 5 brands take 100% of clicks, so Surefire Weapons Light is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $258K/yr46K searches / yr
- 90-day growth
- -33.5%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 49 sellers
Flapen Score
Surefire Weapons Light against its category
The dotted line is the Health & Household average. Past it, Surefire Weapons Light is stronger. Inside it, weaker.
Market
The Surefire Weapons Light market on Amazon at a glance
Shoppers on Amazon United States searched for Surefire Weapons Light 46K times last year and spent an estimated $258K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -33.5%
- Conversion, latest week
- 12.7%
- Market size, estimated
- $258Ka year
- Peak month
- October24.2× the quietest month
- Top search term
- surefire batteries39K searches a year
02 · Price
A sale here is worth $44.30.
Listings sell for $44.30 on average, from $9.44 to $168.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $44.30 that is $11K to $22K a year per listing.
- Average price
- $44.30inside the $15 to $100 sweet spot
- Price range
- $9.44–$168.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $11K–$22K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #381 within Household Batteries. It carries 11,952 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 78%
- Out of stock, average day
- 12.5%
- Average rank
- #381in Household Batteries
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 11,952per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Surefire Weapons Light products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SureFire SF12-BB Boxed Batteries (12 Pack)
- Price
- $30.05
- Rating
- 4.7/5
- Reviews
- 16,848
- Age
- 19y ago

Amazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries 3 Volt Up to 10-Year Shelf Life
- Price
- $14.07
- Rating
- 4.6/5
- Reviews
- 43,690
- Age
- 6y ago

SureFire SF12-BB 123A 3-Volt CR123 Lithium Batteries - 24 Pack
- Price
- $64.66
- Rating
- 4.7/5
- Reviews
- 16,848
- Age
- 10y ago

SureFire Batteries Per 12 Boxed Md: Sf12-BB
- Price
- $37.47
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 12y ago

Surefire 6 Pack 123A Lithium Batteries
- Price
- $26.21
- Rating
- 4.7/5
- Reviews
- 1,186
- Age
- 18y ago
Trending
estimated 90-day click momentum
Energizer 123 Lithium Photo Battery 12 Batteries 1-Pack
- Price
- $23.15
- Rating
- 4.7/5
- Reviews
- 11,565
- Age
- 15y ago

SureFire 6-Pack Premium 123A Batteries Lithium SF123A
- Price
- $25.30
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 15y ago
![HW CR123A 3V Lithium Battery [6-Pack] 1700mAh High Capacity 123 Batteries 3 Volt CR17345 for Fire Alarm/Range Finder/Smoke Alarm/Smoke Detector/Flashlight etc. (Non-Rechargeable)](https://m.media-amazon.com/images/I/51qWzNkAJeL.jpg)
HW CR123A 3V Lithium Battery [6-Pack] 1700mAh High Capacity 123 Batteries 3 Volt CR17345 for Fire Alarm/Range Finder/Smoke Alarm/Smoke Detector/Flashlight etc. (Non-Rechargeable)
- Price
- $9.44
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 1y ago

Amazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries 3 Volt Up to 10-Year Shelf Life
- Price
- $14.07
- Rating
- 4.6/5
- Reviews
- 43,690
- Age
- 6y ago

Surefire 6 Pack 123A Lithium Batteries
- Price
- $26.21
- Rating
- 4.7/5
- Reviews
- 1,186
- Age
- 18y ago
Newest
by launch date![HW CR123A 3V Lithium Battery [6-Pack] 1700mAh High Capacity 123 Batteries 3 Volt CR17345 for Fire Alarm/Range Finder/Smoke Alarm/Smoke Detector/Flashlight etc. (Non-Rechargeable)](https://m.media-amazon.com/images/I/51qWzNkAJeL.jpg)
HW CR123A 3V Lithium Battery [6-Pack] 1700mAh High Capacity 123 Batteries 3 Volt CR17345 for Fire Alarm/Range Finder/Smoke Alarm/Smoke Detector/Flashlight etc. (Non-Rechargeable)
- Price
- $9.44
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 1y ago

Amazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries 3 Volt Up to 10-Year Shelf Life
- Price
- $14.07
- Rating
- 4.6/5
- Reviews
- 43,690
- Age
- 6y ago

SureFire SF12-BB 123A 3-Volt CR123 Lithium Batteries - 24 Pack
- Price
- $64.66
- Rating
- 4.7/5
- Reviews
- 16,848
- Age
- 10y ago

SureFire Batteries Per 12 Boxed Md: Sf12-BB
- Price
- $37.47
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 12y ago

SureFire 6-Pack Premium 123A Batteries Lithium SF123A
- Price
- $25.30
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
49
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- SureFire78%
- Amazon Basics15%
- Energizer4%
- HW3%
Demand
Surefire Weapons Light search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 24.2×
Reviews and returns
What reviews say buyers love and hate about Surefire Weapons Light
We read the reviews and the return reasons for every product selling here.
“BAD BATTERIES”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surefire Weapons Light questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









