Is suppositories profitable to sell on Amazon United States?

The niche generates $2.2M/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (48/100).

How competitive is the suppositories niche?

4 brands and 37 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in suppositories?

Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Size-Overall. The return rate is 0.0%.

When does demand for suppositories peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the suppositories niche?

Listings span $4.46–$19.11; the average listing price is $10.65 (sweet spot $15–$100). The average incumbent carries 7,146 reviews — the moat a new listing must climb.

suppositories

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.2M

$2.2M/yr · 1.0M searches

Avg price

Okay$10.65

avg listing price — sweet spot $15–$100

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Price range

Okay$4.46–$19.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,145.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, suppositories is a $2.2M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

suppositories market data

Units sold / yr: 200K–250K; avg 30,000–40,000/product
Revenue / yr: $2.1M–$2.7M; units × avg price
Conversion rate: 20.8%
Avg BSR: #72
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 84 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Fleet78%
Dulcolax9%
AVEDANA9%
NeilMed4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top suppositories search terms

suppositories201K/yr +43.0%12.5% conv.
glycerin suppositories166K/yr +16.8%21.8% conv.
fleet glycerin suppositories125K/yr +20.9%27.9% conv.
suppositories for constipation161K/yr -46.5%18.9% conv.
suppository for constipation adult44K/yr +45.9%21.9% conv.
suppository62K/yr -6.1%10.2% conv.
supositores52K/yr -2.3%10.8% conv.
fleet suppositories41K/yr -18.7%24.8% conv.
supositorios de glicerina para adultos25K/yr +32.7%15.0% conv.
laxative suppositories32K/yr +3.1%15.3% conv.

All search terms

Top suppositories products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar

Fleet$4.464.7★20,393 rev

Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-free Laxative 4 Bottles per Pack 7.5 mL Each

Fleet$5.174.6★2,107 rev

Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar Pack of 3

Fleet$12.554.7★20,393 rev

Dulcolax Stimulant Laxative Medicated Suppositories Predictable & Effective Constipation Relief Bisacodyl 10 mg 28 Count Stimulant Laxatives

Dulcolax$19.114.6★4,924 rev

AVEDANA USP 2g Glycerin Laxatives Suppository 100 Adult Size Laxative Suppositories for Men and Women Fast and Gentle Relief Suppositories for Constipation Comfortable Shape Adult Suppository

AVEDANA$10.034.6★3,379 rev

Newest

by launch date

NeilMed Glycerin Laxative Suppositories Gentle Relief from Constipation Fast Acting indivdually Wrapped 30 ct

NeilMed$9.6347 rev

7mo ago

AVEDANA USP 2g Glycerin Laxatives Suppository 100 Adult Size Laxative Suppositories for Men and Women Fast and Gentle Relief Suppositories for Constipation Comfortable Shape Adult Suppository

AVEDANA$10.033,379 rev

5y ago

AVEDANA Bisacodyl Laxative Suppository | USP 10mg for Fast Gentle Constipation Relief | Comfort-Shaped Pack of 16 Suppositories

AVEDANA$10.02976 rev

5y ago

Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative 4 Bottles per Pack 7.5 mL Each Pack of 3

Fleet$14.264,947 rev

9y ago

Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar Pack of 3

Fleet$12.5520,393 rev

12y ago

What buyers say about suppositories

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency20%

“Gets the job done when needed”

Ease Of Use13%

“handy”

Value For Money12%

“Better price”

Advertised Vs Actual Product11%

“As advertised”

Quality-Overall9%

“Old fashioned good product”

Regulates Digestion7%

“Relieves constipation”

Acid Regulator/Stomach Ache Relief2%

“Great, dependable relief, very gentle on stomach”

Soft Feel2%

“glides right in -so smooth”

Strength2%

“rock solid”

Size-Overall2%

“So they can easily fit in your medicine cabinet”

What buyers complain about

Functionality-Overall25%

“This does absolutely nothing”

Ease Of Use9%

“Very, Very difficult to open if at all”

Size-Overall5%

“Not my size”

Dosage5%

“used one a day for 5 days *as it says the maximum dose is ONE every 24 hours*”

Comfort-Overall4%

“Horribly uncomfortable”

Pain Relief-Overall4%

“It hurts very bad”

Value For Money3%

“Expensive”

Regulates Digestion3%

“I suffer from severe constipation”

Quality-Overall3%

“definitely a quality control issue”

Jamming/Clogging2%

“My go to when things are clogged up”

Common questions

Is suppositories profitable to sell on Amazon United States?: The niche generates $2.2M/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (48/100).
How competitive is the suppositories niche?: 4 brands and 37 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in suppositories?: Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Size-Overall. The return rate is 0.0%.
When does demand for suppositories peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the suppositories niche?: Listings span $4.46–$19.11; the average listing price is $10.65 (sweet spot $15–$100). The average incumbent carries 7,146 reviews — the moat a new listing must climb.