supplements for men
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$30.36avg listing price — sweet spot $15–$100
Price range
Great$9.83–$93.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$159K$159K/yr · 244K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,912.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, supplements for men is a $159K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Sep. Verdict: Worth a look — 59/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
supplements for men market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $152K–$182K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #197
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.8%
- Avg brand age
- 57 months
- Avg seller age
- 139 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
700
Top-5 brand share
38%
Top 20: 81%
Top-5 click share
28%
Top 20: 65%
Open market
58%
- Nutricost12%
- Prime Labs8%
- Animal7%
- Optimum Nutrition6%
- STRIVLABS5%
- TERRA ELMNT5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.6×
Top supplements for men search terms
- workout supplement for men72K/yr
- male supplements32K/yr
- suplementos para gym46K/yr
- workout supplement7K/yr
- work out supplements men13K/yr
- mens vitality8K/yr
- mens vitality supplement11K/yr
- mens workout supplements10K/yr
- male vitality supplement6K/yr
- workout supplements for men6K/yr
Top supplements for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prime Labs - Mens Testosterone Booster - Stamina Endurance & Strength Booster - 60 Caplets
Prime Labs$22.014.1★95,207 rev
Nutricost Nitric Oxide Booster 2250mg 180 Capsules - 750mg Per Casule 60 Servings - Gluten Free and Non-GMO
Nutricost$14.814.5★13,719 rev
STRIVLABS Peak Potential 12-in-1 Testosterone Support for Men Fenugreek Ashwagandha & Tongkat Ali Natural Strength Energy & Muscle Builder 90 Capsules
STRIVLABS$39.704.4★638 rev
Kaya Naturals Ultra Testosterone - Mens Testosterone Booster with Tongkat Ali Horny Goat Weed Tribulus - Natural Workout Supplement for Energy Stamina and Strength Booster - 90 Count
Kaya Naturals$9.834.2★2,811 rev
Horny Goat Weed for Men - Extra Strength Male Supplement with Black Maca Root Tongkat Ali Saw Palmetto & Panax Ginseng Extract for Stamina & Energy - 60 Count
Natures Craft$14.223.9★37,808 rev
Newest
by launch date
ULTRA MALE Premium Testosterone Booster for Men w. 100:1 Shilajit 40:1 Black Maca Ashwagandha 25% Tongkat Ali 10% - Clinical Strength Male Enhancing Testosterone Supplement for Men Health Libido+
TERRA ELMNT$30.52184 rev
Creatine Monohydrate Gummies Complex 5000 MG for Men & Women with BCAA L-Carnitine Taurine & Vitamin B12 Strength & Energy Support Flavored and Chewable
Blumask Lab$21.93232 rev
STRIVLABS Peak Potential 12-in-1 Testosterone Support for Men Fenugreek Ashwagandha & Tongkat Ali Natural Strength Energy & Muscle Builder 90 Capsules
STRIVLABS$39.70638 rev
Testosterone Booster Gummies Male Enhancing Supplement Add 2 in Enlargement Gummies for Men Male Enhancement Chews Energy Strength Stamina Endurance Performance Natural Blue Berry Chews
Sapir's Nutrition$23.391,872 rev
Uheco 19-in-1 Shilajit Capsules for Men & Women 90 Count
Uheco$13.132,111 rev
Trending
90-day click momentumCreatine Monohydrate Gummies Complex 5000 MG for Men & Women with BCAA L-Carnitine Taurine & Vitamin B12 Strength & Energy Support Flavored and Chewable
Blumask Lab$21.934.5★
ULTRA MALE Premium Testosterone Booster for Men w. 100:1 Shilajit 40:1 Black Maca Ashwagandha 25% Tongkat Ali 10% - Clinical Strength Male Enhancing Testosterone Supplement for Men Health Libido+
TERRA ELMNT$30.524.3★
Testosterone Booster Gummies Male Enhancing Supplement Add 2 in Enlargement Gummies for Men Male Enhancement Chews Energy Strength Stamina Endurance Performance Natural Blue Berry Chews
Sapir's Nutrition$23.394.2★
STRIVLABS Peak Potential 12-in-1 Testosterone Support for Men Fenugreek Ashwagandha & Tongkat Ali Natural Strength Energy & Muscle Builder 90 Capsules
STRIVLABS$39.704.4★
Nutricost Testosterone Support Complex (90 Capsules) -1800mg Per Serving
Nutricost$15.124.3★
What buyers say about supplements for men
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Energy boost”
“Very affordable”
“no funky taste”
“Good multi vitamin”
“As advertised”
“Works well”
“Convenient to Use”
“Good supplement”
“Mixes easily”
What buyers complain about
“Never worked”
“Gross taste”
“Price high”
“Gave me heartburn”
“Cheap quality”
“Low volume per dose”
“Didn't dissolve well”
“Fishy smell”
“They are huge”
“False advertising”
Top return reasons
Common questions
- Is supplements for men profitable to sell on Amazon United States?
- The niche generates $159K/yr across 68 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the supplements for men niche?
- 47 brands and 700 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in supplements for men?
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.
- When does demand for supplements for men peak?
- Demand peaks in Sep; the busiest month runs 2.6× the quietest.
- What does it cost to enter the supplements for men niche?
- Listings span $9.83–$93.49; the average listing price is $30.36 (sweet spot $15–$100). The average incumbent carries 13,913 reviews — the moat a new listing must climb.