Supplements for Men
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -13.7% this quarter, so Supplements for Men is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $159K/yr244K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 28%top-5 click share · 47 brands · 700 sellers
Flapen Score
Supplements for Men against its category
The dotted line is the Health & Household average. Past it, Supplements for Men is stronger. Inside it, weaker.
Market
The Supplements for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Supplements for Men 244K times last year and spent an estimated $159K. The top 5 brands take 38% of clicks. Demand peaks in Sep. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.
- Searches, last 12 months
- 244K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $159Ka year
- Peak month
- September2.6× the quietest month
- Top search term
- workout supplement for men72K searches a year
02 · Price
A sale here is worth $30.36.
Listings sell for $30.36 on average, from $9.83 to $93.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $30.36 that is $0 to $3K a year per listing.
- Average price
- $30.36inside the $15 to $100 sweet spot
- Price range
- $9.83–$93.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #197 within Testosterone Boosters. It carries 13,913 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #197in Testosterone Boosters
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 13,913per listing
- Listings tracked
- 68
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Supplements for Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Prime Labs - Mens Testosterone Booster - Stamina Endurance & Strength Booster - 60 Caplets
- Price
- $22.01
- Rating
- 4.1/5
- Reviews
- 95,207
- Age
- 9y ago

Nutricost Nitric Oxide Booster 2250mg 180 Capsules - 750mg Per Casule 60 Servings - Gluten Free and Non-GMO
- Price
- $14.81
- Rating
- 4.5/5
- Reviews
- 13,719
- Age
- 4y ago

STRIVLABS Peak Potential 12-in-1 Testosterone Support for Men Fenugreek Ashwagandha & Tongkat Ali Natural Strength Energy & Muscle Builder 90 Capsules
- Price
- $39.70
- Rating
- 4.4/5
- Reviews
- 638
- Age
- 1y ago

Kaya Naturals Ultra Testosterone - Mens Testosterone Booster with Tongkat Ali Horny Goat Weed Tribulus - Natural Workout Supplement for Energy Stamina and Strength Booster - 90 Count
- Price
- $9.83
- Rating
- 4.2/5
- Reviews
- 2,811
- Age
- 3y ago

Horny Goat Weed for Men - Extra Strength Male Supplement with Black Maca Root Tongkat Ali Saw Palmetto & Panax Ginseng Extract for Stamina & Energy - 60 Count
- Price
- $14.22
- Rating
- 3.9/5
- Reviews
- 37,808
- Age
- 10y ago
Trending
estimated 90-day click momentum
Creatine Monohydrate Gummies Complex 5000 MG for Men & Women with BCAA L-Carnitine Taurine & Vitamin B12 Strength & Energy Support Flavored and Chewable
- Price
- $21.93
- Rating
- 4.5/5
- Reviews
- 232
- Age
- 11mo ago

ULTRA MALE Premium Testosterone Booster for Men w. 100:1 Shilajit 40:1 Black Maca Ashwagandha 25% Tongkat Ali 10% - Clinical Strength Male Enhancing Testosterone Supplement for Men Health Libido+
- Price
- $30.52
- Rating
- 4.3/5
- Reviews
- 184
- Age
- 4mo ago

Testosterone Booster Gummies Male Enhancing Supplement Add 2 in Enlargement Gummies for Men Male Enhancement Chews Energy Strength Stamina Endurance Performance Natural Blue Berry Chews
- Price
- $23.39
- Rating
- 4.2/5
- Reviews
- 1,872
- Age
- 1y ago

STRIVLABS Peak Potential 12-in-1 Testosterone Support for Men Fenugreek Ashwagandha & Tongkat Ali Natural Strength Energy & Muscle Builder 90 Capsules
- Price
- $39.70
- Rating
- 4.4/5
- Reviews
- 638
- Age
- 1y ago

Nutricost Testosterone Support Complex (90 Capsules) -1800mg Per Serving
- Price
- $15.12
- Rating
- 4.3/5
- Reviews
- 2,108
- Age
- 9y ago
Newest
by launch date
ULTRA MALE Premium Testosterone Booster for Men w. 100:1 Shilajit 40:1 Black Maca Ashwagandha 25% Tongkat Ali 10% - Clinical Strength Male Enhancing Testosterone Supplement for Men Health Libido+
- Price
- $30.52
- Rating
- 4.3/5
- Reviews
- 184
- Age
- 4mo ago

Creatine Monohydrate Gummies Complex 5000 MG for Men & Women with BCAA L-Carnitine Taurine & Vitamin B12 Strength & Energy Support Flavored and Chewable
- Price
- $21.93
- Rating
- 4.5/5
- Reviews
- 232
- Age
- 11mo ago

STRIVLABS Peak Potential 12-in-1 Testosterone Support for Men Fenugreek Ashwagandha & Tongkat Ali Natural Strength Energy & Muscle Builder 90 Capsules
- Price
- $39.70
- Rating
- 4.4/5
- Reviews
- 638
- Age
- 1y ago

Testosterone Booster Gummies Male Enhancing Supplement Add 2 in Enlargement Gummies for Men Male Enhancement Chews Energy Strength Stamina Endurance Performance Natural Blue Berry Chews
- Price
- $23.39
- Rating
- 4.2/5
- Reviews
- 1,872
- Age
- 1y ago

Uheco 19-in-1 Shilajit Capsules for Men & Women 90 Count
- Price
- $13.13
- Rating
- 4.4/5
- Reviews
- 2,111
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
47 rising
Sellers
700
Est. top-5 brand share
38%
Top 20: 81%
Est. top-5 click share
28%
Top 20: 65%
Open market
58%
- Nutricost12%
- Prime Labs8%
- Animal7%
- Optimum Nutrition6%
- STRIVLABS5%
- TERRA ELMNT5%
Demand
Supplements for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.6×
Search terms
Top Supplements for Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- workout supplement for men72K/yr
- male supplements32K/yr
- suplementos para gym46K/yr
- workout supplement7K/yr
- work out supplements men13K/yr
- mens vitality8K/yr
- mens vitality supplement11K/yr
- mens workout supplements10K/yr
- male vitality supplement6K/yr
- workout supplements for men6K/yr
Reviews and returns
What reviews say buyers love and hate about Supplements for Men
We read the reviews and the return reasons for every product selling here.
“Never worked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Supplements for Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









