Supplements

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

3.7%

Market size, estimated

$1.9Ma year

Peak month

January1.6× the quietest month

Top search term

supplements896K searches a year

Listings sell for $20.21 on average, from $4.84 to $85.45. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At $20.21 that is $15K to $20K a year per listing.

Average price

$20.21inside the $15 to $100 sweet spot

Price range

$4.84–$85.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

$15K–$20K

Returns

0.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #56 within Multivitamins. It carries 27,746 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#56in Multivitamins

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

27,746per listing

Listings tracked

121

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

63 months