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Supination Insoles

Maybe

Products sell for $26.15 on average, inside the sweet spot. But the average product has 4,422 reviews to catch up to, so Supination Insoles is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$160K/yr256K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
55%top-5 click share · 17 brands · 29 sellers

Flapen Score

Supination Insoles against its category

The dotted line is the Health & Household average. Past it, Supination Insoles is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Supination Insoles market on Amazon at a glance

Shoppers on Amazon United States searched for Supination Insoles 256K times last year and spent an estimated $160K. The top 5 brands take 58% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
2.4%
Market size, estimated
$160Ka year
Peak month
September1.5× the quietest month
Top search term
supination insoles72K searches a year

02 · Price

A sale here is worth $26.15.

Listings sell for $26.15 on average, from $9.69 to $76.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $26.15 that is $3K to $7K a year per listing.

Average price
$26.15inside the $15 to $100 sweet spot
Price range
$9.69–$76.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #376 within Foot Health. It carries 4,422 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#376in Foot Health
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
4,422per listing
Listings tracked
26

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Supination Insoles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

29

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

35%

  • Brand 120%
  • Brand 210%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Supination Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Supination Insoles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • supination insoles72K/yr
  • supination correction insoles51K/yr
  • supination insoles men17K/yr
  • insoles for supination11K/yr
  • supination10K/yr
  • supination correction brace6K/yr
  • insoles for supination correction10K/yr
  • shoes for supination7K/yr
  • underpronation insoles8K/yr
  • supination insoles women9K/yr

Reviews and returns

What reviews say buyers love and hate about Supination Insoles

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Pain Relief-Overall”
4.0%of orders come back
“Painful”
A buyer, on “Pain Relief-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Supination Insoles questions

Answered from the same tracked data.