Is supination insoles profitable to sell on Amazon United States?

The niche generates $160K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the supination insoles niche?

17 brands and 29 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in supination insoles?

Top complaints mined from reviews: Pain Relief-Overall, Size-Overall, Comfort-Overall. The return rate is 4.0%.

When does demand for supination insoles peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the supination insoles niche?

Listings span $9.69–$76.76; the average listing price is $26.15 (sweet spot $15–$100). The average incumbent carries 4,422 reviews — the moat a new listing must climb.

supination insoles

Worth a look

Shows a sweet-spot price point ($26.15 avg), but a deep review moat (4,422 avg reviews) keeps it on the watch list.

Avg price

Incredible$26.15

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$9.69–$76.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+11.4%

90-day search growth — must beat 0% to launch

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Market size

Okay$160K

$160K/yr · 256K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,422.46

avg incumbent reviews — the moat a new listing must climb

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, supination insoles is a $160K/yr Amazon United States market (256K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

supination insoles market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $157K–$209K; units × avg price
Conversion rate: 2.4%
Avg BSR: #376
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.2%
Avg brand age: 51 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

35%

XINIFOOT20%
BIGGCOOL10%
Besnoht10%
unribeau9%
BloomLab8%
archepaid7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top supination insoles search terms

supination insoles72K/yr +9.9%2.7% conv.
supination correction insoles51K/yr +12.7%2.9% conv.
supination insoles men17K/yr +5.1%3.1% conv.
insoles for supination11K/yr +22.4%1.9% conv.
supination10K/yr +20.9%1.3% conv.
supination correction brace6K/yr +3.6%1.2% conv.
insoles for supination correction10K/yr +12.2%2.4% conv.
shoes for supination7K/yr +51.8%0.1% conv.
underpronation insoles8K/yr +31.6%1.8% conv.
supination insoles women9K/yr -13.7%1.8% conv.

All search terms

Top supination insoles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XINIFOOT Supination Correction Insoles for Men & Women Plantar Fasciitis Orthotic Insoles for Rectify Flat Feet O/X Type Legs Bow Legs Heel Pain (Color: Supination Insoles)

XINIFOOT$13.964.0★261 rev

BIGGCOOL Corrective Insoles for Supination & Over-Pronation Orthotics Medial & Lateral Heel Wedge Inserts for Foot Alignment Bow Legs Knee Pain (Black-2 Layers L: Women 8-12/Men: 7.5-13)

BIGGCOOL$14.203.8★780 rev

Unribeau 3 Layers Adjustable Supination & Pronation Correction Heel Insoles Self-Adhesive Medial & Lateral Heel Wedge Inserts for Foot Alignment Knee Pain Bow Legs (Black L: W: 7.5-12 / M: 7-11)

unribeau$14.104.2★210 rev

Orthopedic Heel Wedge Inserts 3-Layer Adjustable Gel Insoles for Supination Pronation Flat Feet & Heel Pain Relief Supportive Shoe Cushions for Men & Women

BloomLab$9.804.1★415 rev

Plantar Fasciitis Relief Arch Support Inserts Flat Feet Orthotics para Orthopedic Insole Men Women Absorb Shock Supination Correction Standing All Day Boot Work Shoe Insoles Size(7-7 1/2)

archepaid$22.614.2★293 rev

Newest

by launch date

Wokaar Daily Comfort Shoe Inserts Balanced Support for Overpronation & Supination Gait Memory Foam Heel Cups Kids Friendly Arch Stability Plantillas para Hombre Men 8.5-12.5 / Women 10-13.5

Wokaar$18.3836 rev

5mo ago

Supination Correction Insoles for Men and Women O/XO Leg Orthopedic Corrective Insoles and Arch Support Comfort Cushion Inserts for Bow Legs Foot Alignment Posture Improve (L: M 10-11.5/W 11.5-13)

Besnoht$21.6836 rev

9mo ago

Supination Correction Insoles for Men and Women O/XO Leg Orthopedic Corrective Insoles and Arch Support Comfort Cushion Inserts for Bow Legs Foot Alignment Posture Improve (M: M 8-9.5/W 9.5-11)

Besnoht$21.6636 rev

9mo ago

Xshum Heel Protectors for Supination & Pronation 2 Layers Adjustable Supination Correction Insoles Orthopedic Insoles for Bow Legs Knee Pain Foot Alignment (Black Large : Women 8-12/Men 7.5-13)

Xshum$16.2991 rev

11mo ago

Plantar Fasciitis Relief Arch Support Inserts Flat Feet Orthotics para Orthopedic Insole Men Women Absorb Shock Supination Correction Standing All Day Boot Work Shoe Insoles Size(7-7 1/2)

archepaid$22.61293 rev

1y ago

What buyers say about supination insoles

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall16%

“Super comfortable to wear”

Quality-Overall11%

“Great quality, effective support, and excellent value for the price”

Size-Overall10%

“Fits all shoes”

Value For Money9%

“Good price”

Pain Relief-Overall8%

“Pain relief”

Arch Support5%

“Good arch support”

Heel Spurs/Plantar Fasciitis4%

“Helps with my plantar fasciitis”

Advertised Vs Actual Product3%

“They are as advertised”

Heel Support3%

“good heel cushion”

Ease Of Use2%

“Easy to use”

What buyers complain about

Pain Relief-Overall16%

“Painful”

Size-Overall8%

“Too narrow”

Comfort-Overall8%

“Not comfortable”

Arch Support5%

“didnt provide a lot of arch support for me”

Value For Money5%

“not worth it”

Hard Feel4%

“Bit stiff at first”

Durability4%

“break down in a few hours”

Adhesion/Stickiness4%

“It doesnt stick really well”

Quality-Overall3%

“Cheap”

Functionality-Overall3%

“Doesnt work”

Top return reasons

Size-Overall30%

Feet Fit14%

Arch Support12%

Length10%

Comfort-Overall8%

Advertised Vs Actual Product4%

Pain Relief-Overall3%

Cushion2%

Hard Feel2%

Functionality-Overall2%

Common questions

Is supination insoles profitable to sell on Amazon United States?: The niche generates $160K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the supination insoles niche?: 17 brands and 29 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in supination insoles?: Top complaints mined from reviews: Pain Relief-Overall, Size-Overall, Comfort-Overall. The return rate is 4.0%.
When does demand for supination insoles peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the supination insoles niche?: Listings span $9.69–$76.76; the average listing price is $26.15 (sweet spot $15–$100). The average incumbent carries 4,422 reviews — the moat a new listing must climb.