Supersmile

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $525K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

10.5%

Market size, estimated

$525Ka year

Peak month

July1.3× the quietest month

Top search term

supersmile37K searches a year

Listings sell for $41.83 on average, from $11.25 to $111.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $41.83 that is $10K to $21K a year per listing.

Average price

$41.83inside the $15 to $100 sweet spot

Price range

$11.25–$111.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$10K–$21K

Returns

0.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #561 within Toothpaste. It carries 3,057 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

17.9%

Average rank

#561in Toothpaste

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

3,057per listing

Listings tracked

23

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months