Is supersmile profitable to sell on Amazon United States?

The niche generates $525K/yr across 23 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (58/100).

How competitive is the supersmile niche?

2 brands and 6 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in supersmile?

Top complaints mined from reviews: Value For Money, Oral Hygiene, Tooth Brightening. The return rate is 0.3%.

When does demand for supersmile peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the supersmile niche?

Listings span $11.25–$111.71; the average listing price is $41.83 (sweet spot $15–$100). The average incumbent carries 3,057 reviews — the moat a new listing must climb.

supersmile

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$41.83

avg listing price — sweet spot $15–$100

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$11.25–$111.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$525K

$525K/yr · 120K searches

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,057.22

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, supersmile is a $525K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

supersmile market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $418K–$523K; units × avg price
Conversion rate: 10.5%
Avg BSR: #561
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 17.9%
Avg brand age: 57 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

Supersmile98%
Boka2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top supersmile search terms

supersmile37K/yr +8.8%6.5% conv.
supersmile whitening toothpaste36K/yr +1.9%10.1% conv.
super smile toothpaste whitening12K/yr +9.0%9.6% conv.
supersmile toothpaste15K/yr -4.3%6.4% conv.
super smile10K/yr -13.4%8.9% conv.
supersmile whitening accelerator5K/yr -21.6%8.3% conv.
super smile extra whitening toothpaste5K/yr +10.4%12.4% conv.
toothpaste supersmile481/yr -27.9%9.7% conv.

All search terms

Top supersmile products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Supersmile Original Mint Fluoride-Free Whitening Toothpaste 3.4 oz TSA Approved Travel Size Toothpaste with Calprox Whitens 5.5 Shades in 7 Days RDA 65 Low Abrasion Enamel Safe for Veneers

Supersmile$24.544.2★307 rev

Supersmile Original Mint Fluoride-Free Whitening Toothpaste 8 oz Professional Whitening Toothpaste with Calprox Whitens 5.5 Shades in 7 Days RDA 65 Low Abrasion Enamel Safe for Veneers

Supersmile$35.454.2★307 rev

Supersmile Fluoride-Free Whitening System Original Mint Sensitivity-Free

Supersmile$48.594.4★50 rev

Supersmile Whitening Pre-Rinse Teeth Whitening Mouthwash 16 Fl Oz

Supersmile$19.384.6★1,346 rev

Supersmile Fluoride-Free Whitening System Original Mint TSA Travel Size

Supersmile$43.934.2★31 rev

Newest

by launch date

Supersmile Fluoride-Free Whitening System Original Mint TSA Travel Size

Supersmile$43.9331 rev

5mo ago

Supersmile Original Mint Fluoride-Free Whitening Toothpaste 3.4 oz TSA Approved Travel Size Toothpaste with Calprox Whitens 5.5 Shades in 7 Days RDA 65 Low Abrasion Enamel Safe for Veneers

Supersmile$24.54307 rev

8mo ago

Supersmile Fluoride-Free Whitening System Original Mint Sensitivity-Free

Supersmile$48.5950 rev

8mo ago

Supersmile Fluoride-Free Whitening Kit Citrus Blast Travel + Toothbrush

Supersmile$19.468 rev

9mo ago

Supersmile Rosewater Mint Fluoride-Free Whitening Toothpaste 4.2 oz Professional Whitening Toothpaste with Calprox Whitens 5.5 Shades in 7 Days RDA 65 Low Abrasion Enamel Safe for Veneers

Supersmile$24.4324 rev

11mo ago

What buyers say about supersmile

What buyers praise and complain about, mined from review topics.

What buyers love

Tooth Brightening25%

“my teeth are visibly whiter”

Oral Hygiene18%

“Great for Sensitive Teeth”

Taste-Overall8%

“Good taste”

Quality-Overall5%

“Fair product”

Cleansing5%

“It cleans well”

Tooth Sensitivity5%

“Great for Sensitive Teeth”

Flavor4%

“Mild flavor”

Value For Money4%

“Worth every penny”

Ease Of Use3%

“Easy to use”

Efficiency2%

“I do find this to be really effective”

What buyers complain about

Value For Money12%

“a little expensive”

Oral Hygiene9%

“The chemical, sodium lauryl sulfate may have a possible side affect of mouth sores”

Tooth Brightening7%

“Does not whiten”

Functionality-Overall6%

“Not so effective”

Taste-Overall6%

“Terrible taste”

Tooth Sensitivity4%

“It can cause a rapid tooth decay and sensitive happen”

Advertised Vs Actual Product3%

“Thats quite a bit less dramatic than the advertising suggests”

Color3%

“Not whiter”

Ingredients-Overall2%

“the ingredients are not strong tasting”

Color Fading/Discoloration2%

“not much improvement in the color of my teeth”

Top return reasons

Tooth Brightening12%

Taste-Overall12%

Advertised Vs Actual Product11%

Functionality-Overall10%

Tooth Sensitivity7%

Leak-Proof6%

Flavor6%

Ingredients-Overall5%