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Super Vitamin B Complex Spring Valley

Fail

Shoppers spend an estimated $57K a year here, so Super Vitamin B Complex Spring Valley is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$57K/yr17K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
73%top-5 click share · 12 brands · 77 sellers

Flapen Score

Super Vitamin B Complex Spring Valley against its category

The dotted line is the Health & Household average. Past it, Super Vitamin B Complex Spring Valley is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super Vitamin B Complex Spring Valley market on Amazon at a glance

Shoppers on Amazon United States searched for Super Vitamin B Complex Spring Valley 17K times last year and spent an estimated $57K. The top 5 brands take 76% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
17.3%
Market size, estimated
$57Ka year
Peak month
July1.4× the quietest month
Top search term
super vitamin b complex spring valley8K searches a year

02 · Price

A sale here is worth $19.79.

Listings sell for $19.79 on average, from $5.70 to $34.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $19.79 that is $2K to $5K a year per listing.

Average price
$19.79inside the $15 to $100 sweet spot
Price range
$5.70–$34.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #316 within Vitamin B. It carries 7,421 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
44%
Out of stock, average day
0.0%
Average rank
#316in Vitamin B
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
7,421per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
95 months

Products

Top Super Vitamin B Complex Spring Valley products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

77

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • Brand 119%
  • Brand 216%
  • Brand 315%
  • Brand 413%
  • Brand 512%
  • Brand 611%
  • Open — no brand owns it (6 brands, 13%)

Demand

Super Vitamin B Complex Spring Valley search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Super Vitamin B Complex Spring Valley search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • super vitamin b complex spring valley8K/yr
  • spring valley super vitamin b complex5K/yr
  • spring valley b complex4K/yr

Reviews and returns

What reviews say buyers love and hate about Super Vitamin B Complex Spring Valley

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Vitamin”
12%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad Odor”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Super Vitamin B Complex Spring Valley questions

Answered from the same tracked data.