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Super Probiotic-6 Toothpaste with 6 Probiotics Oalance Oral Microbiota Strength

Fail

The top 5 products take 100% of clicks, so Super Probiotic-6 Toothpaste with 6 Probiotics Oalance Oral Microbiota Strength is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$4K/yr5K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Super Probiotic-6 Toothpaste with 6 Probiotics Oalance Oral Microbiota Strength against its category

The dotted line is the Health & Household average. Past it, Super Probiotic-6 Toothpaste with 6 Probiotics Oalance Oral Microbiota Strength is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super Probiotic-6 Toothpaste with 6 Probiotics Oalance Oral Microbiota Strength market on Amazon at a glance

Shoppers on Amazon United States searched for Super Probiotic-6 Toothpaste with 6 Probiotics Oalance Oral Microbiota Strength 5K times last year and spent an estimated $4K. All 4 brands take every click. Demand peaks in Feb–Mar–Apr–Jul. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
5.6%
Market size, estimated
$4Ka year
Peak month
March2.8× the quietest month
Top search term
super probiotic 6 toothpaste3K searches a year

02 · Price

A sale here is worth $14.05.

Listings sell for $14.05 on average, from $12.39 to $16.31. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $14.05 that is $0 to $1K a year per listing.

Average price
$14.05under the $15 to $100 sweet spot
Price range
$12.39–$16.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #422 within Toothpaste. It carries 517 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#422in Toothpaste
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
517per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Super Probiotic-6 Toothpaste with 6 Probiotics Oalance Oral Microbiota Strength products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 226%
  • Brand 324%
  • Brand 48%

Demand

Super Probiotic-6 Toothpaste with 6 Probiotics Oalance Oral Microbiota Strength search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Black Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Super Probiotic-6 Toothpaste with 6 Probiotics Oalance Oral Microbiota Strength search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • super probiotic 6 toothpaste3K/yr
  • s-p 6 probiotic toothpaste2K/yr
  • super probiotic-6 toothpaste with 6 probiotics oalance oral microbiota strength36/yr

Reviews and returns

What reviews say buyers love and hate about Super Probiotic-6 Toothpaste with 6 Probiotics Oalance Oral Microbiota Strength

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Tooth Brightening”
25%of negative reviews mention “Advertised Vs Actual Product”
0.3%of orders come back
“One star for the false advertising”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Super Probiotic-6 Toothpaste with 6 Probiotics Oalance Oral Microbiota Strength questions

Answered from the same tracked data.