super b complex
Worth a lookShows low returns (0.0%), but soft demand (-22.5% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 733K searches
Avg price
Great$17.08avg listing price — sweet spot $15–$100
Price range
Good$5.70–$41.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad18,824.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, super b complex is a $1.5M/yr Amazon United States market (733K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
super b complex market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
102
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
10%
- Nature Made38%
- Nature's Bounty30%
- Bronson8%
- Pure Encapsulations5%
- NUSAVA5%
- Igennus Healthcare Nutrition4%
- Open — no brand owns it (4 brands, 10%)
Demand
Weekly Amazon search volume, last 17 weeks — -22.5% search growth over the last 90 days.Top super b complex search terms
- super b complex203K/yr
- super b169K/yr
- super b complex vitamins48K/yr
- super vitamin b complex33K/yr
- b1 b6 b12 vitamins for nerve system21K/yr
- b complex with c27K/yr
- b complex plus23K/yr
- complejo vitaminico b1 b6 b1219K/yr
- super b complex with vitamin c18K/yr
- organic vitamin b complex16K/yr
Top super b complex products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Bounty Super B Complex Vitamins with Vitamin C & Folic Acid Vitamins for Immune & Cellular Energy Support 150 Tablets
Nature's Bounty$10.284.7★60,067 rev
Nature Made Super B Complex with Vitamin C & Folic Acid 140 Tablets
Nature Made$9.634.7★43,424 rev
Nature Made Super B Complex Vitamins for Women and Men 160 Softgels
Nature Made$20.754.7★26,887 rev
Nature Made Super B Complex with Vitamin C & Folic Acid 360 Tablets
Nature Made$21.684.7★43,424 rev
Nature Made Super B Complex Vitamins for Women and Men Dietary Supplement for Energy Metabolism Support Super Vitamin B Complex 60 Softgels 60 Day Supply
Nature Made$8.364.7★26,887 rev
Newest
by launch date
Think Above B1 B6 B12 Vitamin Liquid Drops - Daily Wellness Support Supplement - Fruity-Like Flavor - Methylcobalamin Thiamine Pyridoxine - 60 Day Supply - 2 oz - for Men and Women - Simply Made
Think Above$16.70885 rev
Bronson Super B Vitamin B Complex Sustained Release for Energy 60 Tablets
Bronson$10.009,428 rev
![NatureWise Vitamin B Complex for Women and Men - with Folic Acid Biotin B1 B2 B3 B6 B12 - Support Cellular Energy & Mental Clarity - Gluten & Dairy Free - 60 Softgels[2-Month Supply]](https://m.media-amazon.com/images/I/41OeDJKrNhL.jpg)
NatureWise Vitamin B Complex for Women and Men - with Folic Acid Biotin B1 B2 B3 B6 B12 - Support Cellular Energy & Mental Clarity - Gluten & Dairy Free - 60 Softgels[2-Month Supply]
NatureWise$5.705,255 rev
NUSAVA (2 Pack) Vitamin B12 Liquid Drops with B6 B1 Niacin & Folate B12 Sublingual Vitamin B Complex Methylcobalamin 5000 mcg for Energy Brain & Heart Support Raspberry Flavor 80 Servings
NUSAVA$25.048,208 rev
Bronson Vitamin B Complex with Vitamin C Vegetarian Capsules 120 Count
Bronson$9.979,357 rev
Trending
90-day click momentum
Natures Bounty Super B Complex with Vitamin C & Folic Acid Immune & Energy Support 150 Tablets - Pack of 2
Nature's Bounty$20.394.8★
Nature Made Super B Complex with Vitamin C & Folic Acid 360 Tablets
Nature Made$21.684.7★
NUSAVA (2 Pack) Vitamin B12 Liquid Drops with B6 B1 Niacin & Folate B12 Sublingual Vitamin B Complex Methylcobalamin 5000 mcg for Energy Brain & Heart Support Raspberry Flavor 80 Servings
NUSAVA$25.044.5★
Bronson Vitamin B Complex with Vitamin C Vegetarian Capsules 120 Count
Bronson$9.974.7★
Life Extension BioActive Complete B-Complex Heart Brain and Nerve Support Healthy Energy Metabolism Complete B Complex 60 Vegetarian Capsules
Life Extension$8.434.6★
What buyers say about super b complex
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent vitamin supplement”
“Great quality, exactly as described, and arrived on time”
“Helps with energy”
“Great deal”
“taste great and is easy to take”
“Was as advertised”
“Ease of use”
“Works as good as injections”
“The capsules are easy to take”
“An Excellent Supplement”
What buyers complain about
“taste is a bit strong”
“Bad Odor”
“Smells terrible, like vitamins”
“Too high of a dose for me”
“I felt absolutely no increase in energy”
“SEVERE ALLERGIC REACTION”
“the symptoms I had made me so sick”
“Not effective”
“Liquid concentration was much weaker in one bottle”
“Pain”
Top return reasons
Common questions
- Is super b complex profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 18 tracked products. 90-day search growth is -22.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the super b complex niche?
- 10 brands and 102 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in super b complex?
- Top complaints mined from reviews: Taste-Overall, Smell, Vitamin. The return rate is 0.0%.
- What does it cost to enter the super b complex niche?
- Listings span $5.70–$41.80; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 18,824 reviews — the moat a new listing must climb.