super amino 23
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$26.75avg listing price — sweet spot $15–$100
Price range
Great$9.79–$53.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$869K$869K/yr · 485K searches
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,322.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, super amino 23 is a $869K/yr Amazon United States market (485K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
super amino 23 market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $803K–$1.1M
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 85 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
61
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
27%
- Double Wood Supplements21%
- Nutricost16%
- Pure Encapsulations12%
- BulkSupplements9%
- BodyHealth9%
- THORNE5%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -8.1% search growth over the last 90 days.Peak months: Apr, May, Aug · busiest ÷ quietest = 6.6×
Top super amino 23 search terms
- essential amino acids195K/yr
- amino acids supplement for women63K/yr
- essential amino acids powder42K/yr
- amino acid complex26K/yr
- essential amino acids supplement25K/yr
- amino acid supplement16K/yr
- amino complex12K/yr
- essential aminos11K/yr
- essential amino acids capsules10K/yr
- pure amino acids9K/yr
Top super amino 23 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Essential Amino Acids - 1 Gram Per Serving Powder Blend of All 9 Essential Aminos (EAA) and All Branched-Chain Aminos (BCAAs) (Leucine Isoleucine Valine) 225 Capsules Gluten Free by Double Wood
Double Wood Supplements$18.764.6★7,537 rev
Pure Encapsulations Essential Amino Acids - Muscle Recovery Support & Health* - with Leucine Threonine & Tryptophan - 180 Capsules
Pure Encapsulations$53.214.7★1,149 rev
BodyHealth PerfectAmino (150 ct) Easy to Swallow Tablets Essential Amino Acids Supplement with BCAAs Vegan Protein for Pre/Post Workout & Muscle Recovery with Lysine Tryptophan Leucine Methionine
BodyHealth$44.694.5★3,615 rev
Nutricost EAA Capsules 1200mg 240 Capsules Essential Amino Acids
Nutricost$18.694.7★713 rev
Nutricost EAA Powder (Fruit Punch) 30 Servings Essential Amino Acids
Nutricost$19.684.6★835 rev
Newest
by launch date
Clean Nutraceuticals Amino Acids Supplement L-Lysine L-Threonine L-Leucine Isoleucine Valine L-Histidine L-Tryptophan L-Methionine L-Arginine L-Cysteine L-Glutamine L-Serine Aspartic Acid
Clean Nutraceuticals$28.21870 rev
BulkSupplements.com Essential Amino Acids Capsules - EAAs Amino Acids Supplements - Gluten Free 2 Capsules per Servings (1000mg) 360 Count (Pack of 1)
BulkSupplements$20.481,169 rev
Primaforce EAA Powder (Watermelon) 30 Servings Gluten Free
Primaforce$18.69256 rev
Nutricost EAA Capsules 1200mg 240 Capsules Essential Amino Acids
Nutricost$18.69713 rev
Essential Amino Acids (EAA) 2000mg Per Serving 300 Capsules Unflavored - 9 in 1 All BCAAs (Branched-Chain Aminos) Lean Muscle Support & Natural Pre Workout Supplement
DEAL SUPPLEMENT$19.00895 rev
Trending
90-day click momentumNutricost EAA Powder (Fruit Punch) 30 Servings Essential Amino Acids
Nutricost$19.684.6★
BodyHealth PerfectAmino Powder - BCAA and EAA Powder for Pre and Post Workout - Amino Acid Energy Drink for Men and Women to Support Lean Muscle and Recovery - Strawberry - 30 Servings
BodyHealth$45.844.3★
BodyHealth PerfectAmino (150 ct) Easy to Swallow Tablets Essential Amino Acids Supplement with BCAAs Vegan Protein for Pre/Post Workout & Muscle Recovery with Lysine Tryptophan Leucine Methionine
BodyHealth$44.694.5★
AminoLean Pre Workout Powder & Natural Amino Energy with Vegan BCAA + EAA
RSP NUTRITION$25.654.3★
THORNE - Amino Complex - Clinically-Validated EAA and BCAA Powder for Pre or Post-Workout - Promotes Lean Muscle Mass & Exercise Recovery* - Berry - NSF Certified for Sport - Dairy-Free - 30 Servings
THORNE$50.274.2★
What buyers say about super amino 23
What buyers praise and complain about, mined from review topics.What buyers love
“Got no complaints”
“Good taste, mixes easily”
“The flavor mixes well with water”
“Very helpful for muscle recovery after intense workout”
“Highly effective supplement”
“Sustained energy”
“Great Value”
“As advertised”
“I take a lot of vitamins”
“Love the clean ingredients”
What buyers complain about
“Didnt like the taste”
“the flavor is disgusting”
“has a funny smell to it too”
“expensive”
“It says no sugar”
“you're probably missing some of these nutrients”
“Terribly bitter”
“Didnt work”
“A bit useless to know you're taking 1000mg”
“Their quality control is out of control”
Top return reasons
Common questions
- Is super amino 23 profitable to sell on Amazon United States?
- The niche generates $869K/yr across 21 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (61/100).
- How competitive is the super amino 23 niche?
- 17 brands and 61 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in super amino 23?
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
- When does demand for super amino 23 peak?
- Demand peaks in Apr–May–Aug; the busiest month runs 6.6× the quietest.
- What does it cost to enter the super amino 23 niche?
- Listings span $9.79–$53.21; the average listing price is $26.75 (sweet spot $15–$100). The average incumbent carries 3,322 reviews — the moat a new listing must climb.