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Sunrise Alarm Clock

Fail

Demand is soft, at -35.0% this quarter, so Sunrise Alarm Clock is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$2.9M/yr2.8M searches / yr
90-day growth
-35.0%search demand this quarter
Competition
61%top-5 click share · 14 brands · 47 sellers

Flapen Score

Sunrise Alarm Clock against its category

The dotted line is the Health & Household average. Past it, Sunrise Alarm Clock is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunrise Alarm Clock market on Amazon at a glance

Shoppers on Amazon United States searched for Sunrise Alarm Clock 2.8M times last year and spent an estimated $2.9M. The top 5 brands take 64% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
2.1%
Market size, estimated
$2.9Ma year
Peak month
December3.3× the quietest month
Top search term
sunrise alarm clock1.7M searches a year

02 · Price

A sale here is worth $47.79.

Listings sell for $47.79 on average, from $26.50 to $153.41. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $47.79 that is $191K to $239K a year per listing.

Average price
$47.79inside the $15 to $100 sweet spot
Price range
$26.50–$153.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$191K–$239K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Sleep & Snoring. It carries 3,645 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#68in Sleep & Snoring
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,645per listing
Listings tracked
17

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sunrise Alarm Clock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

47

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

30%

  • Brand 126%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Sunrise Alarm Clock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Sunrise Alarm Clock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunrise alarm clock1.7M/yr
  • sunrise alarm127K/yr
  • sunrise lamp122K/yr
  • sunlight alarm clock107K/yr
  • light alarm clock85K/yr
  • sunrise clock82K/yr
  • wake up light52K/yr
  • alarm clock with light55K/yr
  • hatch dupe48K/yr
  • sunset alarm clock42K/yr

Reviews and returns

What reviews say buyers love and hate about Sunrise Alarm Clock

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Sleep Quality”
11%of negative reviews mention “Value For Money”
4.7%of orders come back
“Not worth it”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sunrise Alarm Clock questions

Answered from the same tracked data.