Is sunrider sunbreeze essential oil profitable to sell on Amazon United States?

The niche generates $176K/yr across 8 tracked products. 90-day search growth is -20.1%. Flapen's verdict: Skip it (37/100).

How competitive is the sunrider sunbreeze essential oil niche?

4 brands and 42 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sunrider sunbreeze essential oil?

Top complaints mined from reviews: Advertised Vs Actual Product, Oily/Greasy, Value For Money. The return rate is 0.3%.

When does demand for sunrider sunbreeze essential oil peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the sunrider sunbreeze essential oil niche?

Listings span $22.02–$354.85; the average listing price is $114.21 (sweet spot $15–$100). The average incumbent carries 304 reviews — the moat a new listing must climb.

sunrider sunbreeze essential oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Great303.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$114.21

avg listing price — sweet spot $15–$100

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$176K

$176K/yr · 40K searches

Price range

Bad$22.02–$354.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, sunrider sunbreeze essential oil is a $176K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

sunrider sunbreeze essential oil market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $171K–$228K; units × avg price
Conversion rate: 3.8%
Avg BSR: #12,370
Page quality: 0%
Prime: 13%
Sponsored: 38%
Out of stock: 6.7%
Avg brand age: 75 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Sunrider International51%
SunRider22%
Generic22%
Sunrider International (USA)5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top sunrider sunbreeze essential oil search terms

sunrider sunbreeze essential oil10K/yr -19.8%3.6% conv.
sunbreeze essential oil10K/yr -38.1%3.0% conv.
sunrider5K/yr +16.0%0.6% conv.
sunrider products5K/yr +6.5%0.6% conv.
sun breeze essential oils4K/yr -35.4%4.2% conv.
sunbreeze3K/yr +15.8%5.9% conv.
sunbreeze oil3K/yr -45.5%4.4% conv.

All search terms

Top sunrider sunbreeze essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SunBreeze Oil .17 fl. oz. Bottle

Sunrider International$34.284.6★1,090 rev

Sunbreeze Balm .19 oz Small Container by Sunrider

SunRider$22.024.6★415 rev

Sunbreeze. Oil .34 fl. oz. Bottle

Generic$41.524.0★12 rev

Sunbreeze?Oil 6/.17 fl. oz. Bottles by Sunrider International

Sunrider International$134.334.6★485 rev

Generic Sunbreeze. Essential Oil (0.34oz) and Balm (0.19oz) Combo for Massage Unscented Hypoallergenic Unisex Adults Active Individuals Office Workers Relaxation Seekers

Generic$59.954.5★8 rev

Newest

by launch date

Sunbreeze. Oil .34 fl. oz. Bottle

Generic$41.5212 rev

1y ago

Generic Sunbreeze. Essential Oil (0.34oz) and Balm (0.19oz) Combo for Massage Unscented Hypoallergenic Unisex Adults Active Individuals Office Workers Relaxation Seekers

Generic$59.958 rev

2y ago

Sunbreeze Balm .19 oz Small Container by Sunrider

SunRider$22.02415 rev

9y ago

SunBreeze?Oil - 6 Bottles (0.17 fl. oz./5 mL each bottle) by Sunrider International

Sunrider International (USA)$141.59244 rev

10y ago

(12) Bottles Sunrider SunBreeze Essential Oil 0.17fl.oz /5ml. EXP: 2017

SunRider$354.8512 rev

11y ago

What buyers say about sunrider sunbreeze essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“This version is so much better than the newer version”

Advertised Vs Actual Product18%

“perform as it said”

Smell14%

“Love the smell as well”

Value For Money9%

“Works very well way too expensive”

Efficiency6%

“It works so well”

Size-Overall3%

“I like the larger-sized bottle”

Strength2%

“I use a little bit of product because its so strong”

Sinus Relief2%

“Helps Stuffy Nose”

Durability2%

“it lasts for a very long time”

What buyers complain about

Advertised Vs Actual Product25%

“Bad Marketing”

Oily/Greasy8%

“where they started putting oil in black bottle”

Value For Money8%

“A little expensive”

Strength6%

“Weaker Product”

Quality-Overall6%

“Weaker Product”

Ease Of Use6%

“it's harder to get out of the bottle”

Dilute/Watery6%

“Seems diluted over other Sunbreeze”

Top return reasons

Advertised Vs Actual Product35%

Smell19%

Value For Money15%

Size-Overall8%

Ingredients-Overall8%

Strength8%

Skin Health8%

Common questions

Is sunrider sunbreeze essential oil profitable to sell on Amazon United States?: The niche generates $176K/yr across 8 tracked products. 90-day search growth is -20.1%. Flapen's verdict: Skip it (37/100).
How competitive is the sunrider sunbreeze essential oil niche?: 4 brands and 42 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sunrider sunbreeze essential oil?: Top complaints mined from reviews: Advertised Vs Actual Product, Oily/Greasy, Value For Money. The return rate is 0.3%.
When does demand for sunrider sunbreeze essential oil peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the sunrider sunbreeze essential oil niche?: Listings span $22.02–$354.85; the average listing price is $114.21 (sweet spot $15–$100). The average incumbent carries 304 reviews — the moat a new listing must climb.