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Sunglasses Cleaning Kit

Fail

Shoppers spend an estimated $67K a year here, so Sunglasses Cleaning Kit is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$67K/yr49K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
78%top-5 click share · 9 brands · 16 sellers

Flapen Score

Sunglasses Cleaning Kit against its category

The dotted line is the Health & Household average. Past it, Sunglasses Cleaning Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunglasses Cleaning Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Sunglasses Cleaning Kit 49K times last year and spent an estimated $67K. The top 5 brands take 89% of clicks. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
11.8%
Market size, estimated
$67Ka year
Peak month
July1.8× the quietest month
Top search term
sunglasses cleaning kit16K searches a year

02 · Price

A sale here is worth $11.44.

Listings sell for $11.44 on average, from $6.92 to $17.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $11.44 that is $3K to $6K a year per listing.

Average price
$11.44under the $15 to $100 sweet spot
Price range
$6.92–$17.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #226 within Vision. It carries 13,125 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#226in Vision
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
13,125per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sunglasses Cleaning Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

16

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

8%

  • Brand 134%
  • Brand 233%
  • Brand 313%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 8%)

Demand

Sunglasses Cleaning Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Sunglasses Cleaning Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunglasses cleaning kit16K/yr
  • oakley cleaning kit7K/yr
  • sunglass cleaning kit5K/yr
  • oakley lens cleaning kit3K/yr
  • glasses care kit5K/yr
  • eye glass cleaning kit and case5K/yr
  • glass cleaner kit4K/yr
  • oakley lens cleaner3K/yr
  • oakley glasses cleaning kit1K/yr
  • eye glass cleaner spray and cloths case47/yr

Reviews and returns

What reviews say buyers love and hate about Sunglasses Cleaning Kit

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Ease Of Cleaning”
0.4%of orders come back
“theyre hard to clean with”
A buyer, on “Ease Of Cleaning”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sunglasses Cleaning Kit questions

Answered from the same tracked data.