Is sunflower oil for skin profitable to sell on Amazon United States?

The niche generates $138K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (48/100).

How competitive is the sunflower oil for skin niche?

11 brands and 553 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in sunflower oil for skin?

Top complaints mined from reviews: Leak-Proof, Durability, Oily/Greasy. The return rate is 0.3%.

When does demand for sunflower oil for skin peak?

Demand peaks in May; the busiest month runs 2.0× the quietest.

What does it cost to enter the sunflower oil for skin niche?

Listings span $6.41–$33.07; the average listing price is $14.21 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.

sunflower oil for skin

Skip it

A concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.21

avg listing price — sweet spot $15–$100

Price range

Good$6.41–$33.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good997.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Market size

Okay$138K

$138K/yr · 91K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, sunflower oil for skin is a $138K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

sunflower oil for skin market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $114K–$142K; units × avg price
Conversion rate: 10.7%
Avg BSR: #115
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 1.3%
Avg brand age: 73 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

553

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

Handcraft Blends24%
La Tourangelle19%
PURA D'OR13%
Cliganic11%
PHATOIL10%
Baja Precious7%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.0×

Open Trend

Top sunflower oil for skin search terms

sunflower oil for skin34K/yr +20.5%10.8% conv.
sunflower seed oil33K/yr +1.6%8.6% conv.
sunflower seed oil for skin7K/yr -5.6%10.4% conv.
sunflower oil for hair6K/yr -2.5%4.8% conv.
sunflower oil for dogs7K/yr -23.2%10.8% conv.
sunflower seed oil for hair3K/yr -3.7%5.2% conv.

All search terms

Top sunflower oil for skin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handcraft Blends USDA Organic Sunflower Oil - Cold-Pressed 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Hexane-Free

Handcraft Blends$10.084.7★1,916 rev

La Tourangelle Organic High Oleic Sunflower Oil Neutral Oil For Medium to High Heat Cooking and Skin Care Non GMO Pesticide and Chemical Free 16.9 Fl Oz

La Tourangelle$6.414.7★1,663 rev

PURA DOR ORGANIC Sunflower Seed Oil (16 Oz) 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil For DIY Beauty - Unscented Hexane Free Liquid Moisturizer - Face Skin & Hair

PURA D'OR$15.744.6★181 rev

Cliganic Organic Sunflower Oil 100% Pure (8oz) - For Skin Hair & Face | Natural Cold Pressed Unrefined

Cliganic$9.964.5★288 rev

PHATOIL Organic Sunflower Seed Oil for Skin 118 ml (4 fl.oz) USDA Certified Organic Cold Pressed Sunflower Oil in Glass Bottle for Hair Body Moisturizer Carrier Oil for DIY Massage

PHATOIL$7.834.5★912 rev

Newest

by launch date

PHATOIL Organic Sunflower Seed Oil for Skin 118 ml (4 fl.oz) USDA Certified Organic Cold Pressed Sunflower Oil in Glass Bottle for Hair Body Moisturizer Carrier Oil for DIY Massage

PHATOIL$7.83912 rev

11mo ago

PURA DOR ORGANIC Sunflower Seed Oil (16 Oz) 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil For DIY Beauty - Unscented Hexane Free Liquid Moisturizer - Face Skin & Hair

PURA D'OR$15.74181 rev

1y ago

Cliganic Organic Sunflower Oil 100% Pure (8oz) - For Skin Hair & Face | Natural Cold Pressed Unrefined

Cliganic$9.96288 rev

2y ago

365 by Whole Foods Market Organic Sunflower Seed Oil 16.9 Fl Oz

365 by Whole Foods Market$6.902,000 rev

3y ago

La Tourangelle Organic High Oleic Sunflower Oil Neutral Oil For Medium to High Heat Cooking and Skin Care Non GMO Pesticide and Chemical Free 33.8 Fl Oz

La Tourangelle$12.041,663 rev

3y ago

What buyers say about sunflower oil for skin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Top quality oil”

Moist/Dry11%

“Moisturizing, Lightweight”

Value For Money9%

“Totally worth the money”

Oily/Greasy9%

“Good cooking oil”

Smell6%

“Odorless and organic”

Soft Feel5%

“Feels great”

Suitability Combination Skin5%

“skin it works”

Taste-Overall3%

“Did not alter the taste of my product at all nor did it leave the oily taste that sometimes occurs with deep fried foods”

Size-Overall2%

“Great size”

Suitability Dry Skin2%

“very good for dry skin”

What buyers complain about

Leak-Proof29%

“bottle leaks like crazy”

Durability10%

“Can is all dented”

Oily/Greasy8%

“covered with oil”

Smell8%

“This Oil Smells very bad”

Motor Power5%

“Only thing is I can't get the pump isn't working”

Advertised Vs Actual Product5%

“Very misleading on all fronts”

Quality-Overall5%

“I cant say for quality of product as I blend with other oils”

Defective Material/Parts3%

“Item defective”

Stale/Rotten/Spoiled3%

“Received bad oil”

Moist/Dry2%

“Wish the moisture lasted all 8 hours”

Top return reasons

Leak-Proof40%

Smell14%

Advertised Vs Actual Product10%

Oily/Greasy10%

Motor Power5%

Size-Overall4%

Value For Money3%

Moist/Dry3%

Product Condition2%

Functionality-Overall2%

Common questions

Is sunflower oil for skin profitable to sell on Amazon United States?: The niche generates $138K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (48/100).
How competitive is the sunflower oil for skin niche?: 11 brands and 553 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in sunflower oil for skin?: Top complaints mined from reviews: Leak-Proof, Durability, Oily/Greasy. The return rate is 0.3%.
When does demand for sunflower oil for skin peak?: Demand peaks in May; the busiest month runs 2.0× the quietest.
What does it cost to enter the sunflower oil for skin niche?: Listings span $6.41–$33.07; the average listing price is $14.21 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.