Is sunflower oil profitable to sell on Amazon United States?

The niche generates $878K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the sunflower oil niche?

16 brands and 570 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in sunflower oil?

Top complaints mined from reviews: Leak-Proof, Oily/Greasy, Durability. The return rate is 0.2%.

When does demand for sunflower oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the sunflower oil niche?

Listings span $6.41–$35.26; the average listing price is $16.51 (sweet spot $15–$100). The average incumbent carries 1,140 reviews — the moat a new listing must climb.

sunflower oil

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.51

avg listing price — sweet spot $15–$100

Market size

Great$878K

$878K/yr · 464K searches

Price range

Good$6.41–$35.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,139.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, sunflower oil is a $878K/yr Amazon United States market (464K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

sunflower oil market data

Units sold / yr: 50K–60K; avg 2,500–3,000/product
Revenue / yr: $826K–$991K; units × avg price
Conversion rate: 11.5%
Avg BSR: #94
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 1.5%
Avg brand age: 77 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

570

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

24%

La Tourangelle29%
365 by Whole Foods Market15%
Handcraft Blends12%
Baja Precious10%
PURA D'OR6%
Cliganic5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top sunflower oil search terms

sunflower oil269K/yr -4.6%11.1% conv.
sunflower oil for skin34K/yr +20.5%10.8% conv.
sunflower seed oil33K/yr +1.6%8.8% conv.
organic sunflower oil24K/yr +4.5%9.8% conv.
sunflower oil cooking25K/yr -7.7%6.2% conv.
high oleic sunflower oil12K/yr +0.6%6.8% conv.
sunflower seed oil for skin7K/yr -5.6%10.4% conv.
sunflower oil organic8K/yr +3.8%9.8% conv.
sunflower oil for hair6K/yr -2.5%4.8% conv.
sunflower oils4K/yr +84.0%1.5% conv.

All search terms

Top sunflower oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

La Tourangelle Organic High Oleic Sunflower Oil Neutral Oil For Medium to High Heat Cooking and Skin Care Non GMO Pesticide and Chemical Free 16.9 Fl Oz

La Tourangelle$6.414.7★1,663 rev

365 by Whole Foods Market Organic Sunflower Seed Oil 16.9 Fl Oz

365 by Whole Foods Market$6.904.8★2,000 rev

Handcraft Blends USDA Organic Sunflower Oil - Cold-Pressed 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Hexane-Free

Handcraft Blends$10.084.7★1,916 rev

Baja Precious - High Oleic Sunflower Oil 1 Gallon

Baja Precious$33.074.7★1,221 rev

La Tourangelle Organic High Oleic Sunflower Oil Neutral Oil For Medium to High Heat Cooking and Skin Care Non GMO Pesticide and Chemical Free 33.8 Fl Oz

La Tourangelle$12.044.7★1,663 rev

Newest

by launch date

Obelys High Oleic Sunflower Oil | 1.3 Gallon Jug - Neutral Oil For Medium to High Heat Cooking Non-GMO Kosher Cholesterol Free | 5L / 169 Oz

OBELYS$28.7033 rev

10mo ago

PHATOIL Organic Sunflower Seed Oil for Skin 118 ml (4 fl.oz) USDA Certified Organic Cold Pressed Sunflower Oil in Glass Bottle for Hair Body Moisturizer Carrier Oil for DIY Massage

PHATOIL$7.83912 rev

11mo ago

PURA DOR ORGANIC Sunflower Seed Oil (16 Oz) 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil For DIY Beauty - Unscented Hexane Free Liquid Moisturizer - Face Skin & Hair

PURA D'OR$15.74181 rev

1y ago

Cliganic Organic Sunflower Oil 100% Pure (8oz) - For Skin Hair & Face | Natural Cold Pressed Unrefined

Cliganic$9.96288 rev

2y ago

365 by Whole Foods Market Organic Sunflower Seed Oil 16.9 Fl Oz

365 by Whole Foods Market$6.902,000 rev

3y ago

What buyers say about sunflower oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Top quality oil”

Value For Money10%

“Totally worth the money”

Oily/Greasy9%

“Good cooking oil”

Moist/Dry9%

“Moisturizing, Lightweight”

Taste-Overall5%

“Very soft taste”

Smell5%

“Odorless and organic”

Soft Feel4%

“Feels great”

Suitability Combination Skin4%

“skin it works”

Size-Overall3%

“Great size”

Vegan/Organic2%

“a great healthy choice of oil”

What buyers complain about

Leak-Proof21%

“bottle leaks like crazy”

Oily/Greasy8%

“covered with oil”

Durability7%

“Can is all dented”

Value For Money5%

“THE PRICE DOUBLED”

Smell5%

“This Oil Smells very bad”

Flavor5%

“No flavour to interfere with food”

Quality-Overall4%

“I cant say for quality of product as I blend with other oils”

Motor Power4%

“Only thing is I can't get the pump isn't working”

Texture/Consistency-Overall4%

“It was a weird consistency”

Advertised Vs Actual Product4%

“Very misleading on all fronts”

Top return reasons

Leak-Proof40%

Smell14%

Advertised Vs Actual Product10%

Oily/Greasy10%

Motor Power5%

Size-Overall4%

Value For Money3%

Moist/Dry3%

Product Condition2%

Functionality-Overall2%

Common questions

Is sunflower oil profitable to sell on Amazon United States?: The niche generates $878K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the sunflower oil niche?: 16 brands and 570 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in sunflower oil?: Top complaints mined from reviews: Leak-Proof, Oily/Greasy, Durability. The return rate is 0.2%.
When does demand for sunflower oil peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the sunflower oil niche?: Listings span $6.41–$35.26; the average listing price is $16.51 (sweet spot $15–$100). The average incumbent carries 1,140 reviews — the moat a new listing must climb.