Is sunflower napkins profitable to sell on Amazon United States?

The niche generates $38K/yr across 39 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +67.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the sunflower napkins niche?

24 brands and 31 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in sunflower napkins?

Top complaints mined from reviews: Value For Money, Thickness, Size-Overall. The return rate is 1.1%.

When does demand for sunflower napkins peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 7.8× the quietest.

What does it cost to enter the sunflower napkins niche?

Listings span $5.83–$20.51; the average listing price is $11.30 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.

sunflower napkins

Worth a look

Shows a thin review moat (145 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great144.79

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Growth

Great+67.9%

90-day search growth — must beat 0% to launch

Competition

Great37%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.30

avg listing price — sweet spot $15–$100

Price range

Okay$5.83–$20.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$38K

$38K/yr · 64K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, sunflower napkins is a $38K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 58/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

sunflower napkins market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $45K–$57K; units × avg price
Conversion rate: 5.2%
Avg BSR: #1,096
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 12.7%
Avg brand age: 28 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

37%

Top 20: 78%

Open market

37%

Gift Boutique14%
LDFDRT14%
Jajajuegos11%
Boston International10%
DONQE7%
Fulmoon5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +67.9% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.8×

Open Trend

Top sunflower napkins search terms

sunflower napkins45K/yr +75.7%4.0% conv.
sunflower paper napkins9K/yr +33.9%3.8% conv.
sunflower napkins disposable6K/yr +73.8%5.2% conv.
sunflower cocktail napkins5K/yr +65.2%8.4% conv.

All search terms

Top sunflower napkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sunflower Napkins Disposable 40-Pack - 13x13 Inch Square Sunflower Paper Napkins for Party Wedding Garden Tea Theme Decorations(6.5x6.5 Inch Folded)

LDFDRT$6.624.6★87 rev

Sunflower Cocktail Napkins 100 Pack Spring Floral Disposable Beverage Napkins for Fall Harvest Rustic Farmhouse Party Table Decor

Gift Boutique$13.814.7★107 rev

100 Sunflower Guest Napkins Floral Design 3 Ply Disposable Paper Hand Towels Rustic Farmhouse Fall Decor Bathroom Guest Towels Table Setting Supplies

Gift Boutique$17.594.6★82 rev

Sunflower Paper Napkins 40PCS Sunflower Paper Napkin Disposable Flower Party Supplies Birthday Decorations Watercolor Floral Cocktail Dinner Napkin for Wedding Theme Parties Birthday 4.3x7.9 Inch

Jajajuegos$8.514.8★37 rev

40Pcs Sunflower Paper Napkin Sunflower Party Napkins Yellow Flower Disposable Napkins Decorative Luncheon Dinner Paper Napkin Sunflower Theme for Wedding Theme Party Birthday 6.5 Inch

Jajajuegos$8.914.6★24 rev

Newest

by launch date

Janlaugh 100 Pcs Sunflower Cocktail Napkins Bulk Watercolor Disposable Paper Summer Floral Luncheon Napkins Decorative Guest Towels for Spring Sunflower Bathroom Birthday Baby Shower Party Supplies

Janlaugh$13.9111 rev

4mo ago

Summer Sunflower Paper Napkins Disposable Decorative Floral Dinner/Lunch Napkins for Party Table Home Decor. 48PCS 2-Ply Folded 6 x 6 In.

DONQE$9.9511 rev

4mo ago

Horaldaily 100 Spring Summer Disposable Paper Decorative Guest Napkins Sunflower Hello Sunshine Hand Towel for Party Lunch Dinner Kitchen Bathroom

Horaldaily$14.578 rev

6mo ago

Ottin 50ct 3-Ply Sunflower Cocktail Napkins Yellow Sunflower Shaped Paper Napkins Perfect for Summer Parties Garden Birthday Picnic or Outdoor Party Decorations Disposable Paper Napkins

Ottin$8.8134 rev

8mo ago

Sunflower Napkins Disposable 40-Pack - 13x13 Inch Square Sunflower Paper Napkins for Party Wedding Garden Tea Theme Decorations(6.5x6.5 Inch Folded)

LDFDRT$6.6287 rev

11mo ago

What buyers say about sunflower napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“The colors are bright”

Design-Overall19%

“They were perfect for the theme”

Quality-Overall19%

“Beautiful craft project piece”

Advertised Vs Actual Product6%

“Came as expected”

Value For Money5%

“great price for the product”

Strength5%

“Sturdy material”

Shape/Style3%

“The sunflower shape held up well throughout the event”

Absorbency3%

“Cute and pretty absorbent”

Brightness/Shine/Glow3%

“Absolutely bright, beautiful napkins”

Thickness2%

“thick for decorative napkins”

What buyers complain about

Value For Money13%

“Over priced”

Thickness10%

“not as soft or thick as some higher-quality napkins”

Size-Overall8%

“They are much larger than I expected”

Absorbency6%

“its thin and not super absorbent”

Color6%

“when they actually come they are faded”

Color Fading/Discoloration6%

“when they actually come they are faded”

Image/Picture Clarity6%

“Small images”

Strength3%

“Kind of falls apart when wet”

Stain Resistance1%

“Ive had issues before with printed napkins bleeding dye when they get damp”

Top return reasons

Size-Overall39%

Color22%

Advertised Vs Actual Product10%

Thin7%

Quality-Overall5%

Design-Overall4%

Value For Money4%