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Sunflower Lecithin Powder

Fail

The top 5 products take 95% of clicks, so Sunflower Lecithin Powder is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$303K/yr134K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
95%top-5 click share · 6 brands · 22 sellers

Flapen Score

Sunflower Lecithin Powder against its category

The dotted line is the Health & Household average. Past it, Sunflower Lecithin Powder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunflower Lecithin Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Sunflower Lecithin Powder 134K times last year and spent an estimated $303K. The top 5 brands take 95% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $303K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
13.6%
Market size, estimated
$303Ka year
Peak month
January1.5× the quietest month
Top search term
sunflower lecithin powder57K searches a year

02 · Price

A sale here is worth $16.76.

Listings sell for $16.76 on average, from $9.93 to $26.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At $16.76 that is $42K to $50K a year per listing.

Average price
$16.76inside the $15 to $100 sweet spot
Price range
$9.93–$26.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,500–3,000
Revenue per listing a year
$42K–$50K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #29 within Essential Fatty Acids. It carries 2,353 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#29in Essential Fatty Acids
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,353per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Sunflower Lecithin Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

22

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 221%
  • Brand 315%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Sunflower Lecithin Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Sunflower Lecithin Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunflower lecithin powder57K/yr
  • lecithin powder58K/yr
  • lecithin for baking7K/yr
  • sunflower lecithin for baking4K/yr
  • sunflower powder3K/yr
  • sunflower lecithin pure powder2K/yr
  • lecitina en polvo3K/yr

Reviews and returns

What reviews say buyers love and hate about Sunflower Lecithin Powder

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells like a cat urine”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sunflower Lecithin Powder questions

Answered from the same tracked data.