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Sunflower Lecithin

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 81% of clicks, so Sunflower Lecithin is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$2.8M/yr1.0M searches / yr
90-day growth
+2.3%search demand this quarter
Competition
81%top-5 click share · 9 brands · 540 sellers

Flapen Score

Sunflower Lecithin against its category

The dotted line is the Health & Household average. Past it, Sunflower Lecithin is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunflower Lecithin market on Amazon at a glance

Shoppers on Amazon United States searched for Sunflower Lecithin 1.0M times last year and spent an estimated $2.8M. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
14.6%
Market size, estimated
$2.8Ma year
Peak month
November1.9× the quietest month
Top search term
sunflower lecithin916K searches a year

02 · Price

A sale here is worth $18.12.

Listings sell for $18.12 on average, from $9.51 to $26.84. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $18.12 that is $272K to $362K a year per listing.

Average price
$18.12inside the $15 to $100 sweet spot
Price range
$9.51–$26.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
$272K–$362K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Lipid. It carries 7,287 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#100in Lipid
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
7,287per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Sunflower Lecithin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

540

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

9%

  • Brand 142%
  • Brand 227%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 9%)

Demand

Sunflower Lecithin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '25Black Friday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Sunflower Lecithin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunflower lecithin916K/yr
  • sunflower lecithin breastfeeding39K/yr
  • sunflower lecithin capsules24K/yr
  • sun flower lecithin10K/yr
  • legendairy milk sunflower lecithin10K/yr
  • legendary milk sunflower lecithin8K/yr
  • sunflower lecithin legendairy milk9K/yr
  • lecithin sunflower5K/yr
  • sunflower lecithin 1200mg4K/yr
  • lecitina de girasol4K/yr

Reviews and returns

What reviews say buyers love and hate about Sunflower Lecithin

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Jamming/Clogging”
<0.1%of orders come back, a rate Amazon rounds to zero
“I immediately get a clogged duct”
A buyer, on “Jamming/Clogging”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sunflower Lecithin questions

Answered from the same tracked data.