sunbrella
Worth a lookShows demand growing +101.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+101.4%90-day search growth — must beat 0% to launch
Avg price
Great$79.12avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$465K$465K/yr · 231K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,454.76avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.74–$395.80cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sunbrella is a $465K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
sunbrella market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $633K–$791K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #214
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 85%
- Out of stock
- 1.3%
- Avg brand age
- 45 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
89
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
46%
Top 20: 81%
Open market
24%
- Sunbrella42%
- Garden lucky8%
- G4Free8%
- BAODINI7%
- Sport-Brella6%
- Greendale Home Fashions5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +101.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.2×
Top sunbrella search terms
- sunbrella109K/yr
- sunbrella replacement cushions25K/yr
- sunbrella fabric cleaner20K/yr
- sunbrella chair cushions13K/yr
- sunbrella cleaner9K/yr
- sunbrella cleaner for outdoor fabric5K/yr
- sunbrella outdoor cushions 24x245K/yr
- sunbrella outdoor seat cushions5K/yr
- sunbrella seat cushions6K/yr
- outdoor sunbrella cushions5K/yr
Top sunbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sunbrella Clean Multi-Purpose Fabric Cleaner | All-in-One Solution for Water-Safe Fabrics and Vinyl | Upholstery Cleaner Removes Stains & Spills | Non-PFAS | 16 fl oz
Sunbrella$15.034.1★549 rev
Sunbrella Total Care Kit | Clean Protect & Restore Fabric & Upholstery | Fabric Cleaner Stain Remover and Protector Bundle | 16 fl oz / 5 fl oz
Sunbrella$47.803.8★108 rev
G4Free UPF 50+ UV Protection Large Travel Umbrella 42/46 Inch Auto Open Close Windproof Sun Blocking Umbrella
G4Free$26.334.2★2,334 rev
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack
BAODINI$13.844.2★6,161 rev
Sunbrella Renew Mold & Mildew Stain Remover | Deep Cleaning with Bleach | Outdoor Fabric Cleaner for Cushions Pillows Awnings Boat Covers & More | Dual-Action Spray Nozzle | 32oz
Sunbrella$29.823.6★13 rev
Newest
by launch date
Goodgoods 20 x 20 Sunbrella Outdoor Chair Cushions Set of 4 Fade-Resistant & Water-Resistant Patio Seat Cushion Pads with Ties 30D High-Resilience Foam for Dining Room Kitchen Chairs Spectrum Denim
Goodgoods$83.40133 rev
Garden lucky Sunbrella Outdoor Patio Chair Cushions Set of 4 Water-Resistant Stain-Resistant Weather Resistant Patio Seat Cushions Pad with Adjustable Straps 20x20x3.1 Sunbrella Spectrum Denim
Garden lucky$73.0671 rev
Garden lucky Sunbrella Outdoor Patio Chair Cushions Set of 4 Water-Resistant Stain-Resistant Weather Resistant Patio Seat Cushions Pad with Adjustable Straps 20x20x3.1 Sunbrella Canvas Henna
Garden lucky$72.7771 rev
Sunbrella Renew Mold & Mildew Stain Remover | Deep Cleaning with Bleach | Outdoor Fabric Cleaner for Cushions Pillows Awnings Boat Covers & More | Dual-Action Spray Nozzle | 32oz
Sunbrella$29.8213 rev
Unimatta Sunbrella Outdoor Patio Chair Cushions Set 24 x 24 Set of 2 Water-Repellent Fade Resistant Deep Seat Cushion for Backyard Couch Sofa and Patio Furniture Spectrum Ruby
Unimatta$150.09206 rev
Trending
90-day click momentumSunbrella Renew Mold & Mildew Stain Remover | Deep Cleaning with Bleach | Outdoor Fabric Cleaner for Cushions Pillows Awnings Boat Covers & More | Dual-Action Spray Nozzle | 32oz
Sunbrella$29.823.6★
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack
BAODINI$13.844.2★
Goodgoods 20 x 20 Sunbrella Outdoor Chair Cushions Set of 4 Fade-Resistant & Water-Resistant Patio Seat Cushion Pads with Ties 30D High-Resilience Foam for Dining Room Kitchen Chairs Spectrum Denim
Goodgoods$83.404.6★
Garden lucky Sunbrella Outdoor Patio Chair Cushions Set of 4 Water-Resistant Stain-Resistant Weather Resistant Patio Seat Cushions Pad with Adjustable Straps 20x20x3.1 Sunbrella Spectrum Denim
Garden lucky$73.064.4★
SB VERSA BRELLA XL MIDNIGHT BLUE 1PK FES
Sport-Brella$37.744.2★
What buyers say about sunbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and easy to put together”
“Good value for the cost”
“It does clean good”
“Perfect size for my table”
“As Advertised”
“Easy to use”
“Cute color”
“The umbrella pole:: is strong”
“Easy to install and assembly”
“Mot efficient”
What buyers complain about
“Broke after one use”
“Not well made”
“Did not function as advertised”
“Not sturdy”
“Bad fit”
“Color not what I wanted”
“that it was very expensive”
“Had to scrub quite a bit”
“Doesnt work well for stains”
“hard to open”
Top return reasons
Common questions
- Is sunbrella profitable to sell on Amazon United States?
- The niche generates $465K/yr across 34 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +101.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the sunbrella niche?
- 19 brands and 89 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in sunbrella?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.6%.
- When does demand for sunbrella peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.2× the quietest.
- What does it cost to enter the sunbrella niche?
- Listings span $9.74–$395.80; the average listing price is $79.12 (sweet spot $15–$100). The average incumbent carries 2,455 reviews — the moat a new listing must climb.