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Sunbrella

Maybe

Search demand grew +101.4% this quarter. But prices span $9.74–$395.80, mostly outside the sweet spot, so Sunbrella is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$465K/yr231K searches / yr
90-day growth
+101.4%search demand this quarter
Competition
46%top-5 click share · 19 brands · 89 sellers

Flapen Score

Sunbrella against its category

The dotted line is the Health & Household average. Past it, Sunbrella is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunbrella market on Amazon at a glance

Shoppers on Amazon United States searched for Sunbrella 231K times last year and spent an estimated $465K. The top 5 brands take 71% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +101.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $465K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
+101.4%
Conversion, latest week
2.5%
Market size, estimated
$465Ka year
Peak month
April9.2× the quietest month
Top search term
sunbrella109K searches a year

02 · Price

A sale here is worth $79.12.

Listings sell for $79.12 on average, from $9.74 to $395.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $79.12 that is $20K to $40K a year per listing.

Average price
$79.12inside the $15 to $100 sweet spot
Price range
$9.74–$395.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$20K–$40K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #214 within Upholstery Cleaners. It carries 2,455 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
91%
Out of stock, average day
1.3%
Average rank
#214in Upholstery Cleaners
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,455per listing
Listings tracked
34

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Sunbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

89

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

46%

Top 20: 81%

Open market

24%

  • Brand 142%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Sunbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.2×

Search terms

Top Sunbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunbrella109K/yr
  • sunbrella replacement cushions25K/yr
  • sunbrella fabric cleaner20K/yr
  • sunbrella chair cushions13K/yr
  • sunbrella cleaner9K/yr
  • sunbrella cleaner for outdoor fabric5K/yr
  • sunbrella outdoor cushions 24x245K/yr
  • sunbrella outdoor seat cushions5K/yr
  • sunbrella seat cushions6K/yr
  • outdoor sunbrella cushions5K/yr

Reviews and returns

What reviews say buyers love and hate about Sunbrella

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
2.6%of orders come back
“Broke after one use”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sunbrella questions

Answered from the same tracked data.