Is sun bum hand sanitizer spray profitable to sell on Amazon United States?

The niche generates $33K/yr across 13 tracked products. 90-day search growth is +34.6%. Flapen's verdict: Skip it (40/100).

How competitive is the sun bum hand sanitizer spray niche?

7 brands and 79 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in sun bum hand sanitizer spray?

Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.3%.

What does it cost to enter the sun bum hand sanitizer spray niche?

Listings span $4.10–$45.09; the average listing price is $15.50 (sweet spot $15–$100). The average incumbent carries 5,685 reviews — the moat a new listing must climb.

sun bum hand sanitizer spray

Skip it

A small market ($33K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$15.50

avg listing price — sweet spot $15–$100

Price range

Good$4.10–$45.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+34.6%

90-day search growth — must beat 0% to launch

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,685.23

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$33K

$33K/yr · 59K searches

According to Flapen's Amazon United States niche tracking, sun bum hand sanitizer spray is a $33K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 40/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

sun bum hand sanitizer spray market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $47K–$62K; units × avg price
Conversion rate: 3.6%
Avg BSR: #129
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Mrs. MEYER'S62%
AIERSA14%
The Honest Company9%
Sun Bum6%
Touchland3%
Dr. Bronner's3%
Open — no brand owns it (1 brand, 3%)

Demand

Weekly Amazon search volume, last 45 weeks — +34.6% search growth over the last 90 days.

Open Trend

Top sun bum hand sanitizer spray search terms

mrs meyers hand sanitizer9K/yr +71.3%3.8% conv.
meyers hand sanitizer8K/yr +69.2%3.0% conv.
meyers hand sanitizer spray10K/yr +32.8%6.0% conv.
sun bum hand sanitizer6K/yr +46.8%0.7% conv.
mrs meyers hand sanitizer spray10K/yr +24.2%3.9% conv.
sun bum hand sanitizer spray9K/yr +0.6%0.5% conv.
baby bum hand sanitizer2K/yr -14.9%1.6% conv.
baby bum hand sanitizer spray3K/yr -16.3%2.5% conv.
sun bum hand sanitizer spray 3 pack982/yr -15.0%0.0% conv.

All search terms

Top sun bum hand sanitizer spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MRS. MEYERS CLEAN DAY Antibacterial Hand Sanitizer Spray Travel Size Removes 99.9% of Bacteria Lavender 2 oz - Pack of 4

Mrs. MEYER'S$16.914.7★6,117 rev

AIERSA Hand Sanitizer Spray Case Compatible with Touchland Silicone Hand Sanitizer Case Holder with Keychain for Touch Land Mist 1FL. OZ (Blush Beige)

AIERSA$5.944.5★365 rev

MRS. MEYERS CLEAN DAY Antibacterial Hand Sanitizer Spray Travel Size Removes 99.9% of Bacteria Basil 2 oz

Mrs. MEYER'S$6.334.7★6,117 rev

The Honest Company Plant-Based Hand Sanitizer Spray Kills 99.9% of Germs Hypoallergenic Quick-drying and Moisturizing Coastal Surf 2 fl oz

The Honest Company$4.114.5★13,125 rev

Baby Bum SPF 50 Sunscreen Spray - Mineral UVA/UVB Face and Body Protection for Sensitive Skin - Travel Size - 3 oz

Sun Bum$13.984.4★2,682 rev

Newest

by launch date

AIERSA Hand Sanitizer Spray Case Compatible with Touchland Silicone Hand Sanitizer Case Holder with Keychain for Touch Land Mist 1FL. OZ (Blush Beige)

AIERSA$5.94365 rev

1y ago

Touchland Hand Sanitizer Spray Touchette Pouch 1 FL OZ - Lilac

Touchland$18.891,170 rev

3y ago

Dr. Bronners Organic Hand Sanitizer Spray Variety Pack Travel Size Bulk Simple & Effective Formula Scented No Harsh Chemicals - Lavender & Peppermint 2oz (6-Pack)

Dr. Bronner's$32.10257 rev

4y ago

Everyone Hand Sanitizer Spray 2 Ounce (Pack of 6) Coconut and Lemon Made with Sugarcane Derived Alcohol with Essential Oils 99% Effective Against Germs and TSA friendly

everyone for every body$23.774,087 rev

5y ago

MRS. MEYERS CLEAN DAY Antibacterial Hand Sanitizer Spray Travel Size Removes 99.9% of Bacteria Lavender 2 oz - Pack of 4

Mrs. MEYER'S$16.916,117 rev

6y ago

What buyers say about sun bum hand sanitizer spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell32%

“it smells heavenly”

Quality-Overall7%

“It's a great product from the Honest Company”

Disinfection6%

“Good hand sanitizer”

Moist/Dry6%

“Moisturizing”

Size-Overall5%

“The size is convenient”

Cleansing4%

“Perfect for keeping hands clean on the go”

Ease Of Use4%

“Very convenient”

Soft Feel3%

“Gentle to my skin”

Value For Money3%

“They are super affordable”

Efficiency2%

“Clean ingredients, works great”

What buyers complain about

Smell27%

“the smell is quite strong”

Value For Money9%

“These do cost more than some others”

Leak-Proof9%

“leaked all over the package”

Size-Overall7%

“however, its very small”

Ease Of Use4%

“Hard to rub in”

Allergies4%

“Severe allergic reaction in 4 year old”

Moist/Dry3%

“doesnt really moisturize”

Functionality-Overall3%

“Did not work”

Color3%

“White cast is insane”

Skin Health2%

“Not for dark skin”

Top return reasons

Advertised Vs Actual Product13%

Size-Overall11%

Color10%

Smell10%

Leak-Proof6%

Functionality-Overall6%

Value For Money5%

Residue3%

Defective Material/Parts3%

Oily/Greasy3%

Common questions

Is sun bum hand sanitizer spray profitable to sell on Amazon United States?: The niche generates $33K/yr across 13 tracked products. 90-day search growth is +34.6%. Flapen's verdict: Skip it (40/100).
How competitive is the sun bum hand sanitizer spray niche?: 7 brands and 79 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in sun bum hand sanitizer spray?: Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.3%.
What does it cost to enter the sun bum hand sanitizer spray niche?: Listings span $4.10–$45.09; the average listing price is $15.50 (sweet spot $15–$100). The average incumbent carries 5,685 reviews — the moat a new listing must climb.