Is summer paper plates profitable to sell on Amazon United States?

The niche generates $110K/yr across 38 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +412.7%. Flapen's verdict: Worth a look (63/100).

How competitive is the summer paper plates niche?

29 brands and 46 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in summer paper plates?

Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.1%.

When does demand for summer paper plates peak?

Demand peaks in May–Jun–Jul; the busiest month runs 19.0× the quietest.

What does it cost to enter the summer paper plates niche?

Listings span $2.85–$30.30; the average listing price is $13.82 (sweet spot $15–$100). The average incumbent carries 2,519 reviews — the moat a new listing must climb.

summer paper plates

Worth a look

Shows demand growing +412.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+412.7%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.82

avg listing price — sweet spot $15–$100

Price range

Good$2.85–$30.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,518.63

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$110K

$110K/yr · 186K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals Trending

According to Flapen's Amazon United States niche tracking, summer paper plates is a $110K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

summer paper plates market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $111K–$138K; units × avg price
Conversion rate: 4.3%
Avg BSR: #1,172
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 2.8%
Avg brand age: 27 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

42%

Top 20: 76%

Open market

42%

Glad29%
Juweked8%
QZV6%
xo, Fetti6%
Wiooffen5%
JASSEWRLY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +412.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 19.0×

Open Trend

Top summer paper plates search terms

summer paper plates34K/yr +710.1%2.6% conv.
summer plates19K/yr +606.4%2.4% conv.
summer plates and napkins13K/yr >1,000%3.0% conv.
summer party plates14K/yr >1,000%1.9% conv.
summer paper plates and napkins10K/yr >1,000%2.4% conv.
glad paper plates21K/yr +24.6%1.4% conv.
beach plates12K/yr +163.1%0.7% conv.
beach paper plates11K/yr +141.7%1.3% conv.
beach party plates11K/yr +174.6%0.8% conv.
summer party plates and napkins6K/yr >1,000%1.4% conv.

All search terms

Top summer paper plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glad Disposable Paper Plates Picnic Design - Soak Proof Cut-Resistant and Microwavable for All Foods Great for Outdoor Parties and Everyday Meals Multicolor 10 Inch 50 Count

Glad$10.054.8★93 rev

QZV 80PCS Summer Beach Paper Plates 40pcs 9 in 40pcs 7 in Birthday Party Disposable Paper Dessert Plates Supplies Decorations Tableware for Summer Pool Party Supplies (Pool Theme)

QZV$16.424.5★23 rev

xo Fetti Pool Party Paper Plates 3 Designs | 24 pcs 9 | Kids Decorations Summer Birthday Decor Stripe Tablescape Colorful Table Setting

xo, Fetti$14.324.9★21 rev

Wiooffen 48 Pcs Summer Beach Party Plates 7inch Birthday Party Disposable Paper Dessert Plate Supplies Decorations Beach Theme Plates Tableware for Birthday Baby Shower

Wiooffen$11.194.7★609 rev

60Pcs Beach Plates and Napkins Set Beach Party Supplies Summer Plates and Napkins Hawaiian Luau Tableware Tropical Party Supplies Surfboard Party Decor Beach Party Decorations

Juweked$10.554.8★7 rev

Newest

by launch date

YQUQWN 48Pcs Summer Wavy Floral Stripe Napkins 48Pcs Colorful Striped Paper Plates(24 9 Striped Plates + 24 7 Flowers Plates) for Bachelorette Party Decorations Birthday Party

YQUQWN$17.203 rev

4mo ago

QZYL 122PCS Summer Plates and Napkins Disposable 9 and 7 Beach Paper Plates Summer Party Decorations Seaside Plates Napkins Forks Tablecloths Serves 30 Birthday Picnic Beach Party Decorations

QZYL$18.29209 rev

4mo ago

Temicle 50 Pcs Hello Summer Oval Paper Plates 9 x 11 Beach Party Disposable Plates for Pool Parties Tropical Events BBQs and Summer Celebrations

Temicle$18.0743 rev

6mo ago

Beach Plates and Napkins Sets Beach Party Supplies Flip-Flops Summer Plates and Napkins with Cups Forks and Knives Hawaiian Luau Tableware Tropical Party Supplies for Birthday Baby Shower Serve 24

Juweked$13.1915 rev

1y ago

xo Fetti Pool Party Paper Plates 3 Designs | 24 pcs 9 | Kids Decorations Summer Birthday Decor Stripe Tablescape Colorful Table Setting

xo, Fetti$14.3221 rev

1y ago

What buyers say about summer paper plates

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Great Deal”

Quality-Overall20%

“Good quality paper plates”

Strength18%

“Heavy duty plates”

Size-Overall6%

“Perfect size”

Durability6%

“held up well”

Ease Of Use4%

“Easy to handle”

Advertised Vs Actual Product4%

“As advertised”

Thickness2%

“They are definitely thick enough to handle Thanksgiving”

Leak-Proof2%

“Doesn't leak”

Color2%

“the color is good”

What buyers complain about

Strength20%

“Extremely flimsy”

Size-Overall19%

“these plates are smaller than I usually order”

Quality-Overall9%

“It looks like a manufacturing error that bypassed quality control”

Thickness6%

“Although not thickish paper products ordered they are durable”

Thin4%

“Too thin”

Stuck/Fused Together3%

“Stuck together”

Value For Money3%

“cheaper”

Adhesion/Stickiness2%

“Terrible product, the dishes stick to each other and when you try to take off, do they break”

Weight Heavy2%

“They were heavier than expected”

Smell2%

“they have an awful chemical smell”

Top return reasons

Size-Overall67%

Value For Money7%

Advertised Vs Actual Product5%

Leak-Proof3%

Thin3%

Quality-Overall2%

Strength2%