Summer Napkins
PassSummer Napkins scores 67 out of 100, a Pass. Shoppers spend an estimated $60K a year here, search demand grew +442.0% this quarter, and an estimated 0.2% of orders come back.
- Flapen Score
- 67 / 100Top 3% of 14,768 Health & Household niches · +18 vs the category median of 4967
- Market size
- $60K/yr97K searches / yr
- 90-day growth
- +442.0%search demand this quarter
- Competition
- 20%top-5 click share · 66 brands · 129 sellers
Flapen Score
Summer Napkins against its category
The dotted line is the Health & Household average. Past it, Summer Napkins is stronger. Inside it, weaker.
Market
The Summer Napkins market on Amazon at a glance
Shoppers on Amazon United States searched for Summer Napkins 97K times last year and spent an estimated $60K. The top 5 brands take 32% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +442.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +442.0%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $60Ka year
- Peak month
- June79.3× the quietest month
- Top search term
- summer napkins39K searches a year
02 · Price
A sale here is worth $10.80.
Listings sell for $10.80 on average, from $3.36 to $23.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $10.80 that is $0 to $1K a year per listing.
- Average price
- $10.80under the $15 to $100 sweet spot
- Price range
- $3.36–$23.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #555 within Disposable Napkins. It carries 716 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #555in Disposable Napkins
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 716per listing
- Listings tracked
- 115
04 · Newcomers
7 of last year's 33 launches cleared the first-year sales bar.
33 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 33
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Summer Napkins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
66 rising
Sellers
129
Top-5 brand share
32%
Top 20: 73%
Top-5 click share
20%
Top 20: 47%
Open market
64%
- Brand 18%
- Brand 27%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Summer Napkins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 79.3×
Search terms
Top Summer Napkins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- summer napkins39K/yr
- summer cocktail napkins18K/yr
- summer paper napkins10K/yr
- summer napkins disposable9K/yr
- cocktail napkins summer9K/yr
- summer party napkins5K/yr
- hello summer napkins3K/yr
- summer napkins paper4K/yr
Reviews and returns
What reviews say buyers love and hate about Summer Napkins
We read the reviews and the return reasons for every product selling here.
“crinkly thin paper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Summer Napkins questions
Answered from the same tracked data.