summer napkins
Worth a lookShows demand growing +442.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+442.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Review moat
Good715.64avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.36–$23.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.80avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 97K searches
According to Flapen's Amazon United States niche tracking, summer napkins is a $60K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
summer napkins market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $65K–$86K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #555
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 4.2%
- Avg brand age
- 30 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
66 rising
Sellers
129
Top-5 brand share
32%
Top 20: 73%
Top-5 click share
20%
Top 20: 47%
Open market
64%
- Boston International8%
- IHR Ideal Home Range7%
- Decodinli7%
- Dydamud5%
- Tenceur4%
- JarThenaAMCS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +442.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 79.3×
Top summer napkins search terms
- summer napkins39K/yr
- summer cocktail napkins18K/yr
- summer paper napkins10K/yr
- summer napkins disposable9K/yr
- cocktail napkins summer9K/yr
- summer party napkins5K/yr
- hello summer napkins3K/yr
- summer napkins paper4K/yr
Top summer napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Summer Napkins 40Pcs Ice Cream Napkins Beach Theme Birthday Party Disposable Paper Luncheon Napkins for Hawaiian Pool Swimming Summer Party Supplies
Dydamud$9.734.1★18 rev
50 Pcs Summer Beach Party Napkins Beach Theme Birthday Disposable Paper Napkins Luncheon Napkins Supplies Decorations Favors for Summer Party
gisgfim$9.334.7★393 rev
Tenceur 100 Pack Scalloped Pastel Napkins Mixed Stripe Ice Cream 5 x 5 Inch Disposable Paper Cocktail Beverage Napkins for Pastel Summer Party Shower Birthday Dinner Decor Supplies Favor(Four Colors)
Tenceur$13.834.8★82 rev
Decodinli 50 PCS Summer Beach Paper Napkins Summer Beach themed Disposable Napkins Beach Party Supplies Decorations Beach themed Birthday Party Napkins
Decodinli$11.434.8★17 rev
Decodinli 50 PCS Summer Beach Party Paper Napkins Beach themed Disposable Napkins Beach Birthday Party Decorations Summer themed Party Napkins
Decodinli$11.504.8★18 rev
Newest
by launch date
50 Pcs Summer Napkins Disposable Floral and Striped Cocktail Napkins Scalloped Paper Napkins Decorative with Pastel Colors for Pool Party Decorations Summer Table Decorations
YQUQWN$10.730 rev
SMUAENSS 100 Pcs Summer Guest Napkins Popsicle Ice Cream Party Disposable Decorative Bathroom Hand Towels Hello Summer 3 Ply Paper Napkins for Birthday Pool Party Beach Tropical Decor
SMUAENSS$17.1114 rev
40PCS Summer Beach Paper Napkins Table Decoration Summer Swimming Pool Party Supplies Disposable Dinner Napkins for Kids Boys Girls Beach Themed Hawaii Vacation Birthday Party Baby Shower Decoration
Engleya Miga$6.4935 rev
50Pcs Hawaiian Luau Napkins Hawaiian Tropical Napkins Flip-flops Summer Paper Napkin Aloha Party Decorations with Hibiscus Flowers Palm Leaves for Ocean Beach Pool Party Dinner Kitchen Bathroom
Juweked$8.8624 rev
xo Fetti Pool Party Napkins - 3-ply 24 pcs | Summer Cocktail Napkins Colorful Party Setting Kids Birthday Decoration Fun Tablescape
xo, Fetti$13.5612 rev
Trending
90-day click momentumSMUAENSS 100 Pcs Summer Guest Napkins Popsicle Ice Cream Party Disposable Decorative Bathroom Hand Towels Hello Summer 3 Ply Paper Napkins for Birthday Pool Party Beach Tropical Decor
SMUAENSS$17.115.0★
50 Pcs Summer Napkins Disposable Floral and Striped Cocktail Napkins Scalloped Paper Napkins Decorative with Pastel Colors for Pool Party Decorations Summer Table Decorations
YQUQWN$10.730.0★
40PCS Summer Beach Paper Napkins Table Decoration Summer Swimming Pool Party Supplies Disposable Dinner Napkins for Kids Boys Girls Beach Themed Hawaii Vacation Birthday Party Baby Shower Decoration
Engleya Miga$6.494.7★
Decodinli 50 PCS Summer Beach Party Paper Napkins Beach themed Disposable Napkins Beach Birthday Party Decorations Summer themed Party Napkins
Decodinli$11.504.8★
IHR Ideal Home Range Cocktail Napkins Disposable 3-Ply Paper Party Napkin Pack 5 x 5 Cheerful Blossoms 20-Count
IHR Ideal Home Range$6.444.8★
What buyers say about summer napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice quality and very vibrant”
“Great deal”
“Bright colors”
“Accurate description”
“hold up well”
“They feel soft and smooth,”
“sturdy plates that worked well”
“the design looks nice on the table”
“absorb well without tearing easily”
“Nice large package of them”
What buyers complain about
“crinkly thin paper”
“Poor quality control”
“Better price”
“They are not soft”
“not absorbent”
“Too thin”
“Not the correct size”
“The last two orders of Bounty napkins have a grape, chemical smell”
“Too flimsy”
“Colors arent very pretty”
Top return reasons
Common questions
- Is summer napkins profitable to sell on Amazon United States?
- The niche generates $60K/yr across 115 tracked products. 7 of 33 products launched in the last 360 days are still selling. 90-day search growth is +442.0%. Flapen's verdict: Worth a look (67/100).
- How competitive is the summer napkins niche?
- 66 brands and 129 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in summer napkins?
- Top complaints mined from reviews: Thickness, Quality-Overall, Value For Money. The return rate is 0.2%.
- When does demand for summer napkins peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 79.3× the quietest.
- What does it cost to enter the summer napkins niche?
- Listings span $3.36–$23.62; the average listing price is $10.80 (sweet spot $15–$100). The average incumbent carries 716 reviews — the moat a new listing must climb.