Sully Brace
FailThe top 5 brands take 97% of clicks, so Sully Brace is a Fail.
- Flapen Score
- 32 / 100Ranks 14,245 of 14,768 Health & Household niches · −17 vs the category median of 4932
- Market size
- $118K/yr50K searches / yr
- 90-day growth
- -32.1%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 19 sellers
Flapen Score
Sully Brace against its category
The dotted line is the Health & Household average. Past it, Sully Brace is stronger. Inside it, weaker.
Market
The Sully Brace market on Amazon at a glance
Shoppers on Amazon United States searched for Sully Brace 50K times last year and spent an estimated $118K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -32.1%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $118Ka year
- Peak month
- September2.6× the quietest month
- Top search term
- sully shoulder brace18K searches a year
02 · Price
A sale here is worth $84.66.
Listings sell for $84.66 on average, from $19.86 to $146.58. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $84.66 that is $0 to $8K a year per listing.
- Average price
- $84.66inside the $15 to $100 sweet spot
- Price range
- $19.86–$146.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 9.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #98 within Braces, Splints & Supports. It carries 3,903 reviews at 3.92 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #98in Braces, Splints & Supports
- Average rating
- 3.92 starsAmazon United States average 4.42 stars
- Average reviews
- 3,903per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Sully Brace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
19
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
1%
- Brand 154%
- Brand 233%
- Brand 36%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
Sully Brace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Sully Brace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sully shoulder brace18K/yr
- sully brace11K/yr
- donjoy sully shoulder brace8K/yr
- donjoy shoulder brace5K/yr
- sully shoulder stabilizer brace4K/yr
- sully brace right shoulder4K/yr
Reviews and returns
What reviews say buyers love and hate about Sully Brace
We read the reviews and the return reasons for every product selling here.
“Doesnt fit snug”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sully Brace questions
Answered from the same tracked data.









