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Sulcabrush

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 91% of clicks, so Sulcabrush is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$273K/yr204K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
66%top-5 click share · 9 brands · 30 sellers

Flapen Score

Sulcabrush against its category

The dotted line is the Health & Household average. Past it, Sulcabrush is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sulcabrush market on Amazon at a glance

Shoppers on Amazon United States searched for Sulcabrush 204K times last year and spent an estimated $273K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
10.5%
Market size, estimated
$273Ka year
Peak month
May3.1× the quietest month
Top search term
gum stimulator44K searches a year

02 · Price

A sale here is worth $12.71.

Listings sell for $12.71 on average, from $4.62 to $26.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $12.71 that is $19K to $25K a year per listing.

Average price
$12.71under the $15 to $100 sweet spot
Price range
$4.62–$26.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$19K–$25K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Dental Floss & Picks. It carries 2,398 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#111in Dental Floss & Picks
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
2,398per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sulcabrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

30

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • Brand 172%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Sulcabrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.1×

Search terms

Top Sulcabrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gum stimulator44K/yr
  • gum massager23K/yr
  • sulcabrush35K/yr
  • gum stimulator - rubber tip stimulator30K/yr
  • rubber tip dental gum stimulator15K/yr
  • gum massager for receding gums15K/yr
  • rubber tip gum stimulator7K/yr
  • gum stimulator tool15K/yr
  • gum massagers for teeth8K/yr
  • sulcus brush4K/yr

Reviews and returns

What reviews say buyers love and hate about Sulcabrush

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Doesnt fit”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sulcabrush questions

Answered from the same tracked data.