Is sugar free calcium gummies profitable to sell on Amazon United States?

The niche generates $186K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (46/100).

How competitive is the sugar free calcium gummies niche?

5 brands and 45 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sugar free calcium gummies?

Top complaints mined from reviews: Taste-Overall, Calcium, Ease Of Chewing/Swallowing. The return rate is 0.0%.

When does demand for sugar free calcium gummies peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the sugar free calcium gummies niche?

Listings span $12.88–$41.82; the average listing price is $20.28 (sweet spot $15–$100). The average incumbent carries 7,036 reviews — the moat a new listing must climb.

sugar free calcium gummies

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$12.88–$41.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$20.28

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$186K

$186K/yr · 74K searches

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Review moat

Bad7,036.22

avg incumbent reviews — the moat a new listing must climb

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sugar free calcium gummies is a $186K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

sugar free calcium gummies market data

Units sold / yr: 10K–13K; avg 1,250–1,500/product
Revenue / yr: $203K–$254K; units × avg price
Conversion rate: 12.4%
Avg BSR: #246
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.9%
Avg brand age: 63 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Caltrate82%
Bariatric Advantage5%
SOLARAY5%
Bariatric Fusion4%
Shiny Leaf4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top sugar free calcium gummies search terms

caltrate chewables 600 plus d330K/yr +8.9%16.8% conv.
chewable calcium citrate19K/yr +7.5%2.5% conv.
caltrate chewables15K/yr -34.6%15.0% conv.
caltrate 600 d3 chewable3K/yr +111.2%0.6% conv.
calcium citrate with vitamin d3 chewable4K/yr -15.6%1.4% conv.
calcrete2K/yr +211.7%0.2% conv.

All search terms

Top sugar free calcium gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Caltrate Chewables 600 +D3 Plus Minerals Calcium and Vitamin D Sugar Free Cherry Orange and Fruit Punch 155 count

Caltrate$20.684.5★15,831 rev

Caltrate Soft Chews 600 Plus D3 Calcium Vitamin D Supplement Chocolate Truffle - 60 Count(Packaging May Vary)

Caltrate$12.884.7★5,187 rev

Caltrate Chewables 600 +D3 Plus Minerals Calcium and Vitamin D Sugar Free Cherry Orange and Fruit Punch 90 Count

Caltrate$14.274.5★15,831 rev

Bariatric Advantage Calcium Citrate Chewy Bites 500 mg - Highly Absorbable & Digestible - Vitamin D3 - Easily Chewable Calcium Supplement - Assorted Fruit - 90 Count

Bariatric Advantage$41.824.8★2,112 rev

SOLARAY Calcium Citrate 1000mg - Chewable Calcium Supplements for Women and Men - Healthy Teeth and Bone Support - Great Natural Orange Flavor - Vegan Gluten Free 60-Day Guarantee - 15 Servings

SOLARAY$17.514.1★1,235 rev

Newest

by launch date

Shiny Leaf Calcium Citrate 600 mg with Magnesium & D3 Cherry 120 Count

Shiny Leaf$20.2667 rev

8mo ago

Bariatric Fusion$19.80317 rev

2y ago

Bariatric Advantage Calcium Citrate Chewy Bites 500 mg - Highly Absorbable & Digestible - Vitamin D3 - Easily Chewable Calcium Supplement - Assorted Fruit - 90 Count

Bariatric Advantage$41.822,112 rev

6y ago

Caltrate Chewables 600 +D3 Plus Minerals Calcium and Vitamin D Sugar Free Cherry Orange and Fruit Punch 90 Count

Caltrate$14.2715,831 rev

11y ago

Caltrate Gummy Bites 500 mg Calcium and Vitamin D Supplement Black Cherry Strawberry Orange - 100 Count

Caltrate$21.626,197 rev

14y ago

What buyers say about sugar free calcium gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“It tastes like a real candy”

Calcium17%

“Great source of calcium”

Ease Of Chewing/Swallowing10%

“Very effective chewable”

Flavor9%

“The vanilla flavor is also amazing”

Quality-Overall7%

“Excellent product”

Vitamin5%

“Good quality vitamin overall”

Value For Money4%

“DECENT PRICE”

Efficiency4%

“Works well”

Advertised Vs Actual Product2%

“Exactly as advertised”

Ease Of Use1%

“Very easy to use”

What buyers complain about

Taste-Overall27%

“Has an after taste”

Calcium8%

“Garbage calcium supplement don't buy”

Ease Of Chewing/Swallowing5%

“Chews taste yuck”

Hard Feel4%

“Hard as a Rock”

Size-Overall4%

“Larger than expected”

Value For Money3%

“Price was very expensive”

Sour3%

“Sour”

Ingredients-Overall3%

“Carcinogenic ingredients”

Advertised Vs Actual Product2%

“False advertising of non chalky”

Dosage2%

“It's nice not to take 3xs a day only 2xs doesn't taste the best very strong orange flavor does the job”

Top return reasons

Calcium30%

Ease Of Chewing/Swallowing20%

Taste-Overall20%

Size-Overall20%

Blood Sugar Level10%

Common questions

Is sugar free calcium gummies profitable to sell on Amazon United States?: The niche generates $186K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (46/100).
How competitive is the sugar free calcium gummies niche?: 5 brands and 45 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sugar free calcium gummies?: Top complaints mined from reviews: Taste-Overall, Calcium, Ease Of Chewing/Swallowing. The return rate is 0.0%.
When does demand for sugar free calcium gummies peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the sugar free calcium gummies niche?: Listings span $12.88–$41.82; the average listing price is $20.28 (sweet spot $15–$100). The average incumbent carries 7,036 reviews — the moat a new listing must climb.