Skip to content

Sugar Free Bars

Fail

The top 5 brands take 100% of clicks, so Sugar Free Bars is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$99K/yr82K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
76%top-5 click share · 3 brands · 59 sellers

Flapen Score

Sugar Free Bars against its category

The dotted line is the Health & Household average. Past it, Sugar Free Bars is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Free Bars market on Amazon at a glance

Shoppers on Amazon United States searched for Sugar Free Bars 82K times last year and spent an estimated $99K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
7.3%
Market size, estimated
$99Ka year
Peak month
August2.0× the quietest month
Top search term
protein one bars32K searches a year

02 · Price

A sale here is worth $16.64.

Listings sell for $16.64 on average, from $5.26 to $56.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.64 that is $4K to $8K a year per listing.

Average price
$16.64inside the $15 to $100 sweet spot
Price range
$5.26–$56.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #87 within Nutrition Bars & Drinks. It carries 2,548 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
4.8%
Average rank
#87in Nutrition Bars & Drinks
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
2,548per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Sugar Free Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 216%
  • Brand 312%
  • Open — no brand owns it (0%)

Demand

Sugar Free Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Sugar Free Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein one bars32K/yr
  • protein one17K/yr
  • protein one bars 90 calorie14K/yr
  • weight watcher products9K/yr
  • weight watcher food products5K/yr
  • weight watchers products3K/yr
  • weight watcher bars2K/yr
  • weight watcher desserts823/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Free Bars

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Do not like the taste”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sugar Free Bars questions

Answered from the same tracked data.