Is suction cup toothbrush profitable to sell on Amazon United States?

The niche generates $239K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (45/100).

How competitive is the suction cup toothbrush niche?

3 brands and 95 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in suction cup toothbrush?

Top complaints mined from reviews: Durability, Advertised Vs Actual Product, Hard Feel. The return rate is 0.4%.

What does it cost to enter the suction cup toothbrush niche?

Listings span $3.97–$30.94; the average listing price is $11.34 (sweet spot $15–$100). The average incumbent carries 5,460 reviews — the moat a new listing must climb.

suction cup toothbrush

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.97–$30.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$239K

$239K/yr · 196K searches

Avg price

Okay$11.34

avg listing price — sweet spot $15–$100

Review moat

Bad5,460.21

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, suction cup toothbrush is a $239K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

suction cup toothbrush market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $227K–$284K; units × avg price
Conversion rate: 10.8%
Avg BSR: #69
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 1.3%
Avg brand age: 43 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

Oral-B51%
Colgate48%
Brush Buddies1%

Demand

Weekly Amazon search volume, last 37 weeks — -7.0% search growth over the last 90 days.

Open Trend

Top suction cup toothbrush search terms

colgate kids toothbrush52K/yr -12.8%5.2% conv.
frozen toothbrush25K/yr -20.0%15.1% conv.
elsa toothbrush23K/yr -10.2%18.1% conv.
bluey electric toothbrush15K/yr +22.8%2.6% conv.
kids toothbrush colgate8K/yr -1.0%6.2% conv.
kids colgate toothbrush9K/yr -8.6%5.0% conv.
bluey toothbrush electric8K/yr +45.9%3.3% conv.
minion toothbrush7K/yr +36.6%7.9% conv.
colgate toothbrush kids8K/yr -17.5%5.0% conv.
frozen toothbrush age 2-410K/yr -28.4%18.2% conv.

All search terms

Top suction cup toothbrush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oral-B Kids Battery Power Electric Toothbrush Featuring Disneys Frozen for Children and Toddlers age 3+ Soft (Characters May Vary)

Oral-B$6.854.7★27,051 rev

Oral-B Disney Frozen Toothbrush 3+ YRS Extra Soft (Characters Vary) - Pack of 2

Oral-B$8.054.6★545 rev

Colgate Bluey Extra Soft Toothbrush for Kids Kids Toothbrush Pack with Built in Suction Cup Toothbrush Holder Designed for Children Ages 2 and Up Extra Soft Bristles 2 Pack

Colgate$3.974.8★4,133 rev

Colgate Kids Toothbrush Minions Extra Soft Toothbrush with Suction Cup 2 Pack

Colgate$5.844.7★5,850 rev

Colgate Kids Bluey Toothbrush and Kids Toothpaste Gift Set Includes Bluey-Themed Battery Toothbrush 2 Bubblegum Flavored Fluoride Toothpastes and 2 Manual Toothbrushes

Colgate$18.234.8★288 rev

Newest

by launch date

Oral-B Kids Toothbrush Featuring Disneys Frozen II Soft Bristles for Children and Toddlers 3+ 2 Count

Oral-B$4.080 rev

1mo ago

Colgate Harry Potter Kids Battery Toothbrush Multipack Extra Soft Kids Vibrating Toothbrush AA Batteries Included 4 Pack for Witches and Wizards Ages 3 and Older Lay Flat Design

Colgate$22.8994 rev

6mo ago

Oral-B Kids Battery Power Electric Toothbrush Featuring Disneys Frozen for Children and Toddlers Age 3+ Soft (Characters May Vary) Pack of 4

Oral-B$19.6327,051 rev

9mo ago

Colgate Kids Bluey Toothbrush and Kids Toothpaste Gift Set Includes Bluey-Themed Battery Toothbrush 2 Bubblegum Flavored Fluoride Toothpastes and 2 Manual Toothbrushes

Colgate$18.23288 rev

10mo ago

Colgate Kids (6+ Years) Minion Toothbrush Extra Soft with Tongue Cleaner - 1 Pc & Minion Toothpaste - 40 Grams Manual Multicolor

Colgate$8.94386 rev

1y ago

What buyers say about suction cup toothbrush

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money11%

“Great value”

Ease Of Use10%

“Easy to brush and get around”

Quality-Overall9%

“This overall quality feels safe and child friendly”

Soft Feel7%

“The bristles are soft”

Size-Overall7%

“This one fits perfectly great size”

Design-Overall6%

“-The Harry Potter design looks great”

Brush Quality6%

“Nice tooth brush”

Color5%

“fun colors”

Ease Of Cleaning5%

“It cleans well”

Advertised Vs Actual Product4%

“As advertised”

What buyers complain about

Durability17%

“Fell apart”

Advertised Vs Actual Product12%

“not as pictured at all”

Hard Feel7%

“Personally dont think these are as soft as the oral b brand we had prior”

Color5%

“one was blue so for that reason I wasnt satisfied”

Size-Overall5%

“Head too large”

Battery Life4%

“Battery life isnt great”

Charging4%

“will not charge”

Value For Money4%

“Expensive paperweight”

Ease Of Cleaning3%

“didnt clean as well as our previous toothbrushes”

Quality-Overall3%

“Just not much variety which I knew when we bought them”

Top return reasons

Size-Overall33%

Advertised Vs Actual Product22%

Functionality-Overall9%

Value For Money7%

Color7%

Charging5%

Hard Feel3%

Defective Material/Parts2%

Quality-Overall2%

Product Condition1%

Common questions

Is suction cup toothbrush profitable to sell on Amazon United States?: The niche generates $239K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (45/100).
How competitive is the suction cup toothbrush niche?: 3 brands and 95 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in suction cup toothbrush?: Top complaints mined from reviews: Durability, Advertised Vs Actual Product, Hard Feel. The return rate is 0.4%.
What does it cost to enter the suction cup toothbrush niche?: Listings span $3.97–$30.94; the average listing price is $11.34 (sweet spot $15–$100). The average incumbent carries 5,460 reviews — the moat a new listing must climb.