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Subscribe and Save Subscriptions

Maybe

An estimated 0.1% of orders come back. But the average product has 37,889 reviews to catch up to, so Subscribe and Save Subscriptions is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$5.1M/yr4.6M searches / yr
90-day growth
-1.9%search demand this quarter
Competition
44%top-5 click share · 9 brands · 665 sellers

Flapen Score

Subscribe and Save Subscriptions against its category

The dotted line is the Health & Household average. Past it, Subscribe and Save Subscriptions is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Subscribe and Save Subscriptions market on Amazon at a glance

Shoppers on Amazon United States searched for Subscribe and Save Subscriptions 4.6M times last year and spent an estimated $5.1M. The top 5 brands take 91% of clicks. Demand peaks in Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.1M a year.

Searches, last 12 months
4.6M
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
4.9%
Market size, estimated
$5.1Ma year
Peak month
September2.0× the quietest month
Top search term
subscribe and save subscriptions3.1M searches a year

02 · Price

A sale here is worth $22.67.

Listings sell for $22.67 on average, from $2.62 to $136.31. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $22.67 that is $227K to $283K a year per listing.

Average price
$22.67inside the $15 to $100 sweet spot
Price range
$2.62–$136.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
10,000–12,500
Revenue per listing a year
$227K–$283K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #942 within Tissues, Toilet Paper & Sprays. It carries 37,889 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
94%
Out of stock, average day
0.6%
Average rank
#942in Tissues, Toilet Paper & Sprays
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
37,889per listing
Listings tracked
31

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
69 months

Products

Top Subscribe and Save Subscriptions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

665

Top-5 brand share

91%

Top 20: 97%

Top-5 click share

44%

Top 20: 86%

Open market

6%

  • Brand 152%
  • Brand 229%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 6%)

Demand

Subscribe and Save Subscriptions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Subscribe and Save Subscriptions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • subscribe and save subscriptions3.1M/yr
  • quilted northern toilet paper445K/yr
  • subscription245K/yr
  • kind breakfast bars201K/yr
  • kind breakfast protein bars127K/yr
  • northern toilet paper128K/yr
  • quilted northern77K/yr
  • northern75K/yr
  • quilted northern ultra plush toilet paper41K/yr
  • toilet paper quilted northern29K/yr

Reviews and returns

What reviews say buyers love and hate about Subscribe and Save Subscriptions

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Soft Feel”
7%of negative reviews mention “Hard Feel”
0.1%of orders come back
“Cookies were hard”
A buyer, on “Hard Feel”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Subscribe and Save Subscriptions questions

Answered from the same tracked data.