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Strong Mints

Fail

The top 5 brands take 96% of clicks, so Strong Mints is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$429K/yr266K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
61%top-5 click share · 9 brands · 107 sellers

Flapen Score

Strong Mints against its category

The dotted line is the Health & Household average. Past it, Strong Mints is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strong Mints market on Amazon at a glance

Shoppers on Amazon United States searched for Strong Mints 266K times last year and spent an estimated $429K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $429K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
10.4%
Market size, estimated
$429Ka year
Peak month
October18.3× the quietest month
Top search term
mentos clean breath mints65K searches a year

02 · Price

A sale here is worth $15.47.

Listings sell for $15.47 on average, from $1.58 to $40.41. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $15.47 that is $12K to $15K a year per listing.

Average price
$15.47inside the $15 to $100 sweet spot
Price range
$1.58–$40.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$15K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #266 within Breath Fresheners. It carries 3,356 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
85%
Out of stock, average day
2.7%
Average rank
#266in Breath Fresheners
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,356per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Strong Mints products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

107

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 94%

Open market

2%

  • Brand 137%
  • Brand 235%
  • Brand 318%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 2%)

Demand

Strong Mints search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 18.3×

Search terms

Top Strong Mints search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mentos clean breath mints65K/yr
  • grenades gum61K/yr
  • altoids arctic21K/yr
  • strong mints22K/yr
  • grenade gum19K/yr
  • altoids artic mints9K/yr
  • mentos clean breath9K/yr
  • trebor extra strong mints9K/yr
  • altoids arctic peppermint7K/yr
  • extra strong mints7K/yr

Reviews and returns

What reviews say buyers love and hate about Strong Mints

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Breathability”
16%of negative reviews mention “Value For Money”
0.1%of orders come back
“Too expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Strong Mints questions

Answered from the same tracked data.