strong mints
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.47avg listing price — sweet spot $15–$100
Price range
Good$1.58–$40.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$429K$429K/yr · 266K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,355.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, strong mints is a $429K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
strong mints market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $464K–$619K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #266
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 56%
- Out of stock
- 2.7%
- Avg brand age
- 78 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
107
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
61%
Top 20: 94%
Open market
2%
- Grenades37%
- MENTOS35%
- Altoids18%
- Trebor3%
- DIANA 55 YEARS OF QUALITY AND DESIGN3%
- Generic2%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 18.3×
Top strong mints search terms
- mentos clean breath mints65K/yr
- grenades gum61K/yr
- altoids arctic21K/yr
- strong mints22K/yr
- grenade gum19K/yr
- altoids artic mints9K/yr
- mentos clean breath9K/yr
- trebor extra strong mints9K/yr
- altoids arctic peppermint7K/yr
- extra strong mints7K/yr
Top strong mints products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mentos Clean Breath Hard Mints Intense Wintergreen 150 Pieces 4 Count Pack
MENTOS$17.544.7★2,490 rev
Grenades Gum - 30ct Bag - STRONG MINT GUM (Super-Uber Mint) - Ultimate Fresh Breath & Serious Nose Blasting Power - Sugar-Free Chewing Gum
Grenades$6.424.4★936 rev
ALTOIDS Arctic Peppermint Breath Mints Hard Candy Bulk 1.2 oz Tin (Pack of 8)
Altoids$19.734.8★9,478 rev
Mentos Clean Breath Sugarfree Hard Mint 150pc Intense Peppermint (Pack of 4 Bottles)
MENTOS$16.094.8★5,306 rev
Grenades GUM Explosively Strong Sugar-Free Gum - Intense Minty Blast Thatll Blow You Away - Nose Blasting Power & Breath Freshener - Fruit & Mint Variety Pack of 5 (150 Pieces)
Grenades$19.914.4★756 rev
Newest
by launch date
Ment0s Clean Sugarfree Hard Candy Tablets with Zinc Variety Pack (5 Flavors: Mint Intense Mint Cherry Forest Fruit Lemon Balm) 150 Count (30 Each) Up to 2 Hours Fresh Breath
Generic$14.704 rev
Clean Breath Mints Peppermint 30 pc/Pack of 12 Package
MENTOS$40.41373 rev
Mentos Vitamin Sugarfree Hard Mints 150pc Cool Fruity Mix (Pack of 4 Bottles)
MENTOS$16.32586 rev
Mentos Clean Breath Hard Mints Intense Wintergreen 150 Pieces 4 Count Pack
MENTOS$17.542,490 rev
Mentos Clean Breath Sugarfree Hard Mint 150pc Intense Peppermint (Pack of 4 Bottles)
MENTOS$16.095,306 rev
Trending
90-day click momentumMent0s Clean Sugarfree Hard Candy Tablets with Zinc Variety Pack (5 Flavors: Mint Intense Mint Cherry Forest Fruit Lemon Balm) 150 Count (30 Each) Up to 2 Hours Fresh Breath
Generic$14.705.0★
Mentos Clean Breath Hard Mints Intense Wintergreen 150 Pieces 4 Count Pack
MENTOS$17.544.7★
Clean Breath Mints Peppermint 30 pc/Pack of 12 Package
MENTOS$40.414.8★
Grenades Gum - 30ct Bag - STRONG MINT GUM (Super-Uber Mint) - Ultimate Fresh Breath & Serious Nose Blasting Power - Sugar-Free Chewing Gum
Grenades$6.424.4★
Altoids Arctic Strawberry Breath Mints 1.2 oz Tins Bulk Size Pack of 8 for Travel Convenience and On-the-Go Refreshment
Altoids$21.644.8★
What buyers say about strong mints
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh Breath”
“great tasting mint”
“Intense flavor”
“Great Value”
“Quality Quick fix”
“Easy to use”
“Does what it says”
“I like the size is small”
“Minty fresh”
“They are durable and hold up well and are always fresh”
What buyers complain about
“Too expensive”
“its huge”
“Obnoxiously artificial and chemical taste”
“Nit soft at all”
“the flavor is so artificial”
“Didnt last”
“They aren't super fresh feeling”
“I genuinely hate the smell of cigarette breath”
“Dried our”
“They are hard to chew”
Top return reasons
Common questions
- Is strong mints profitable to sell on Amazon United States?
- The niche generates $429K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the strong mints niche?
- 9 brands and 107 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in strong mints?
- Top complaints mined from reviews: Value For Money, Size-Overall, Taste-Overall. The return rate is 0.1%.
- When does demand for strong mints peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 18.3× the quietest.
- What does it cost to enter the strong mints niche?
- Listings span $1.58–$40.41; the average listing price is $15.47 (sweet spot $15–$100). The average incumbent carries 3,356 reviews — the moat a new listing must climb.